FujiFilm New Development U.S.A. Inc., has introduced new surgical visualization systems, marking its entry to the growing minimally invasive surgery market in the United States. The company plans to expand the current realm of minimally invasive tools, developing the next generation of products designed to handle more sophisticated surgeries.
 
“As a comprehensive healthcare organization focused on the entire continuum of care—prevention, diagnosis and treatment—the minimally invasive surgical space is an appropriate market segment for Fujifilm,” said Takaaki Ueda, president and CEO of FujiFilm New Development U.S.A. Inc. “Drawing on Fujifilm’s core technologies and expertise gained over many years in digital radiography, endoscopy, women’s health, ultrasound, and healthcare IT, Fujifilm is well positioned to bring innovations to the industry.”
 
FujiFilm New Development U.S.A. Inc.  will be led by Stephen Mariano as vice president and general manager, and Scott Barfield as vice president of business development. The product portfolio is targeted to surgeons and clinicians who perform surgical procedures in a range of medical specialties. The following systems are now available in the United States:
 

• FujiFilm Ultra-Slim Video Laparoscope System—Using a proprietary Super-Honeycomb CCD technology, the EL-580FN delivers exceptional image resolution, excellent color fidelity, and sharp display quality. Product features include “Chip on the Tip” high definition digital image processing, less-fogging, autoclave sterilization re-processing, and a low profile, light weight ergonomic handle. The Ultra-Slim 3.8mm diameter distal end—42 percent smaller area than most—was designed to improve clinical workflow, reduce physician fatigue, and potentially reduce the size of incisions. The EPX-4440FN Digital Video Processor System features advanced image HDTV 1080i processing technology to facilitate endoscopic diagnostics and therapies. Automatic light control provides optimal illumination and an anti-blur function extracts high quality motion images. The system also includes a High Definition Image with a 2 x digital zoom .
• FujiFilm Full High Definition Surgical Visualization System—Designed for a wide variety of surgical applications, this solution includes a portfolio of rigid surgical scopes, cameras and video processing systems. The camera includes optimized settings for various clinical specialties. The system’s Full HD Video Controller offers edge enhancement, automatic gain control (AGC) and dynamic contrast function. In addition, selective color enhancement, smoke reduction and grid removal features all enhance observation abilities. A High Power 200 LED Light Source allows the user to adjust the intensity of the light from 5 percent to 100 percent—providing operational efficiency and lowering power consumption.

“Fujifilm's innovation combines exceptional image quality with a durable, low profile, easy to use scope. It has the potential to move us forward into the realm of reduced port surgery and ultimately improve how minimally invasive surgeries are performed in the future,” said Paul G. Curcillo, II, M.D., FACS, chief of Minimally Invasive Surgery and director of Minimally Invasive Surgical Initiatives and Development at Fox Chase Cancer Center based in Philadelphia, Pa., and pioneer in single port access surgery. 

Based on a “patient-first” philosophy, Fujifilm develops innovations focused on practical applications that can be utilized in everyday patient care while raising the standard of care. Fujifilm technologies will allow surgeries to be performed with less pain while reducing recovery times and improving patient outcomes.
 
“The Ultra-Slim Video Laparoscope is unique compared with all the other scopes I have used since beginning single port access surgery in 2007. It is a small, lightweight scope providing excellent image quality and less muscle fatigue on holding the scope continuously during procedures,” stated Stephanie A. King M.D., director of Minimally Invasive Gynecologic Surgery at Fox Chase Cancer Center.
 
FujiFilm New Development, U.S.A. Inc. provides minimally invasive surgical systems designed to meet the needs of surgeons. From an ultra-slim video laparoscope system to a full high definition surgical visualization system, Fujifilm’s product portfolio is revolutionizing the conventional surgical endoscopic procedure and raising the standard of patient care.
 
FujiFilm Holdings Corporation of Tokyo, Japan brings innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2017, the company had global revenues of $20.7 billion, at an exchange rate of 112 yen to the dollar.