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    Breaking News

    MED-EL Launches Ideas 4 Ears Children’s Competition

    Global competition launched to raise awareness of hearing loss and technology.

    MED-EL Launches Ideas 4 Ears Children’s Competition
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    Business Wire05.10.17
    MED-EL USA, a provider and inventor of hearing implant systems, is searching for future inventions through a global children’s competition, Ideas 4 Ears.
     
    The competition, which kicks off a celebration of May’s "Better Hearing and Speech" month, invites children between the ages of 6 and 11 years old from the United States to create a piece of artwork showcasing their invention to improve the quality of life of people living with hearing loss. The competition celebrates children’s creativity and aims to improve understanding of the challenges associated with hearing loss and deafness as well as the benefits of treatment.
     
    “From day one, innovation has been, and remains a key focus in our drive to overcome hearing loss as a barrier to communication,” said Geoffrey Ball, chief technical officer at MED-EL and inventor of the SOUNDBRIDGE middle ear implant. “Born from inventors ourselves, the MED-EL story is proof of the power of a good idea and the impact that inventions can have on the lives of people living with hearing loss. The MED-EL Ideas 4 Ears competition will hopefully inspire young people and educate them about hearing loss in our community.”
     
    One U.S. winner will be awarded $1,000 deposit into a college savings plan of their choice and entry into an international competition for a grand prize of a trip for the winner and an adult chaperone to MED-EL’s global headquarters in Innsbruck, Austria. While there, they will tour the research and development factory and have the opportunity to meet with MED-EL’s many inventors, including the company’s co-founders Ingeborg and Erwin Hochmair. The global winner will be announced on Inventors’ Day, Nov. 9, at a ceremony at MED-EL’s Austrian headquarters.
     
    The panel of MED-EL judges for Ideas 4 Ears is looking for creative, one-of-a-kind inventions which could have the potential to help improve the lives of people with hearing loss at any age. Children can express their ideas through an illustration, collage, sculpture or video.
     
    “Hearing loss can have profound effects not only on communication, but also health, independence, well-being and daily function,” said Raymond Gamble, president and CEO, MED-EL North America. “Recognizing the importance of treatment and the high unmet need around the world, we hope this competition will encourage hearing loss to be regarded not as an individual problem, but one which must be addressed at multiple levels within the community. We’re excited to see what the children create.”
     
    Children and their parents are encouraged to share their inventions and progress on social media using the hashtag #ideas4ears.
     
    All entries must be received by Sept. 3.
     
    About 20 percent of Americans, or 48 million people, report some degree of hearing loss. By age 65, one out of three people lives with hearing loss.1 The World Health Organization recommends a range of interventions to improve communication once hearing loss has occurred, including hearing implants.2
     
    Austria-based MED-EL Medical Electronics is a provider of hearing implant systems with 29 subsidiaries worldwide. The family-owned business iwas co-founded by two Austrian scientists, Ingeborg and Erwin Hochmair, who developed the world’s first microelectronic-multichannel cochlear implant. The device is now considered the modern cochlear implant, and was implanted in 1977. The cochlear implant was and remains the first replacement of a human sense (hearing). In 1990 the Hochmairs hired their first employees. To date, the company has grown to more than 1,700 employees around the world.
     
    MED-EL offers a range of implantable solutions worldwide to treat various degrees of hearing loss: cochlear and middle ear implant systems, and EAS (combined Electric Acoustic Stimulation) hearing implant system. In July 2016, MED-EL acquired the technology for a non-surgical bone conduction system from the Swedish medical device company Otorix, further expanding the number of people who can benefit from innovative hearing technology and reinforcing MED-EL’s mission to overcome hearing loss as a barrier to communication.

    References:
    1. Hearing Loss Association of America. Basic Facts About Hearing Loss – Statistics. http://www.hearingloss.org/content/basic-facts-about-hearing-loss Accessed April 2017.
    2. World Health Organization. Deafness and hearing loss factsheet. Available at http://www.who.int/mediacentre/factsheets/fs300/en/. Accessed November 2016.
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