Michael Barbella, Managing Editor11.04.20
It’s been quite a year.
Truthfully, it’s been a defining year, though the delineation is rather subjective. For some folks, 2020 has been soul-crushing; for others, it’s been a non-stop frightfest. The journey has been frustrating, depressing, maddening, and confusing at times. But it’s also been a life-altering one.
Certainly, 2020 has worn many labels (none of them good): the Lost Year, the Year Best Forgotten. The Terrible, Horrible, No Good, Very Bad Year. The Worst Year Ever.
One adjective, however, remains missing from that list—Good. That word has never been associated with 2020, and it probably never will, thanks to the deadly coronavirus. But rather than dwell on the pandemic and its pilfering of normalcy from our lives, perhaps society—led by the medtech industry—should learn from this health crisis and create solutions for the new normal ahead of us. Society should look forward, not back, as Medtronic’s new CEO Geoff S. Martha advises.
“A lot of people keep talking about ‘hey, when are we going to be back to normal?’ I don’t wan
Truthfully, it’s been a defining year, though the delineation is rather subjective. For some folks, 2020 has been soul-crushing; for others, it’s been a non-stop frightfest. The journey has been frustrating, depressing, maddening, and confusing at times. But it’s also been a life-altering one.
Certainly, 2020 has worn many labels (none of them good): the Lost Year, the Year Best Forgotten. The Terrible, Horrible, No Good, Very Bad Year. The Worst Year Ever.
One adjective, however, remains missing from that list—Good. That word has never been associated with 2020, and it probably never will, thanks to the deadly coronavirus. But rather than dwell on the pandemic and its pilfering of normalcy from our lives, perhaps society—led by the medtech industry—should learn from this health crisis and create solutions for the new normal ahead of us. Society should look forward, not back, as Medtronic’s new CEO Geoff S. Martha advises.
“A lot of people keep talking about ‘hey, when are we going to be back to normal?’ I don’t wan
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