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    Features

    R&D Reboot: Leveraging New Strategies for Innovation Creation

    Medtech companies must adopt new research and development models to remain relevant and competitive in an evolving healthcare

    R&D Reboot: Leveraging New Strategies for Innovation Creation
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    Michael Barbella, Managing Editor01.29.18
    It began with the best of intentions.

    A handful of years ago, nanotechnology engineering students Derek Jouppi, Andrew Martinko, and Chad Sweeting, now 25, dreamed of effecting societal change. The trio envisioned creating a lasting, meaningful legacy—something that truly would make the world a better place.

    But where to start?

    Inspiration struck the threesome during a fourth-year design project at the University of Waterloo (Ontario, Canada). “Cancer has affected all of our families in some form, and while skin cancer wasn’t particularly prevalent, it is one of the few forms of cancer that is preventable,” Jouppi told Forbes last fall. “We thought, why not at least try to stop the one we can control and potentially solve?”

    A lofty, but nevertheless noble goal, certainly.

    Despite their naiveté (or perhaps because of it) and lack of business/product development work experience, the students dove head-first into their joint venture, inventing technology to measure sunscreen absorption into the skin. The team’s simple yet resourceful innovati

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