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Despite efforts by non-profits and FDA, the pediatric device market remains woefully under-served and largely ignored.
April 8, 2014
By: Michael Barbella
Managing Editor
It wasn’t the sight of sick children that bothered Don Lombardi so much during his tenure at Boston Children’s Hospital. As chief intellectual property officer for the top-rated institution, Lombardi had grown accustomed to the daily montage of pint-sized patients with adult-sized health problems: the premature newborns with underdeveloped lungs, the bedridden toddlers with only half a working heart, the playful preschoolers with deformed or missing limbs, and the fearful prepubescents with cancerous tumors—easily discernible by the random patches of thinning hair on their heads. No, it wasn’t the sickness that bothered Lombardi. It was the treatment. “I was astounded to see the number of people crushing pills, mixing it with liquids and giving it to the kids, and wishing their parents good luck when they sent them home,” said Lombardi, who spent 15 years in the hospital’s intellectual property office. “There’s an enormous range of everyday devices and drug formulations that simply don’t exist for treating kids. It’s so ingrained in the pediatric clinician that they have to make up their own tools much of the time, they don’t even recognize that it’s not right. They just think that’s how you take care of kids.” It may not be right but clinicians really have no other choice, as there are precious few remedial options designed specifically for children. The science-fiction-like advancements that have occurred in medical technology over the last quarter century have failed to filter down to the youngest patients, forcing practitioners to rely primarily on makeshift tools, oversized devices, scaled-down drug doses and plain old Lady Luck to treat juvenile conditions. For the most part, pediatric medicine is still stuck in the Stone Age, where revolutionary innovations like bionic body parts, bioabsorbable heart stents, robotic surgery and regenerative medicine are purely fantasy. Joining the modern world has been and perhaps always will be a challenge for this particular patient group. In a way, children are victims of their own circumstance: They are well outnumbered by adults and generally blessed with good health, effectually shielded from harm by their newer, more potent cells and biological processes. Cancer and heart disease, for example, largely hunt mature game—the American Cancer Society expects the disease to kill 1,960 kids (aged 0-19) this year, or 0.33 percent of the 585,720 U.S. grown-ups estimated to fall prey to the malady. Similarly, only one in every 100,000 children under 18 is diagnosed with cardiomyopathy (heart muscle disease), a far cry from the half-million American elders living with the condition. An estimated 1,600 U.S. children between ages 1 and 17 received a defibrillator or pacemaker in 2010 (an adult-sized model, no doubt), according to data from the U.S. Department of Health and Human Services. Conversely, 56,033 patients ages 45 through 64 and 155,446 people aged 65 through 84 were fitted with the device. Juvenile heart attacks are so rare that national data is difficult to find, though a report from Ohio doctors documents nine cases over 11 years (adults should be so lucky: Roughly 720,000 people over the age of 18 suffer a myocardial infarction annually, Centers for Disease Control and Prevention statistics indicate). Those disparities make it difficult, if not impossible, for children to attract much attention from medtech investors or medical device companies. “The pediatric device market is very small. Generally speaking, 5 to 6 percent of [U.S.] healthcare dollars are spent on children, even though the [overall] population is comprised of 25 percent kids. And the reason for that is most kids are healthy,” said Lombardi, who left Boston Children’s Hospital in 2006 to found and lead the Institute for Pediatric Innovation (IPI), a non-profit organization based in Cambridge, Mass., that develops juvenile devices and drugs. “But that 5 to 6 percent is divided among the preemie, the toddler, the young child, the pre-teen and even the teenage mother. So a particular device aimed at a specific patient population is only going to get a small fraction of that 6 percent. Fundamentally there’s a perception and in many cases, a reality, of a lack of adequate market size, certainly for the major companies to pay attention to most of the needs of pediatric care.”
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