2. Johnson & Johnson

2. Johnson & Johnson

Highlights from the number two spot holder of MPO's Top 30 Global Medical Device Companies report.

By Michael Barbella, Managing Editor09.11.19
There’s no escaping the Credo.
It’s literally everywhere in Johnson & Johnson’s world headquarters building—inscribed on an 8-foot-tall limestone slab in the structure’s expansive front lobby, mounted in all offices and conference rooms, supersized for reference within the CEO’s workspace, posted at all significant company-sponsored events, and featured prominently in the annual report. It’s also present at all employee work stations and in the homes of most long-serving staff (that practice ended in 2006). Moreover, the Credo (pronounced “cray-dough”) appears in book form (a compilation of 65 copies from various countries), and the document itself has been translated into 35 languages/dialects for placement in 800 facilities worldwide.
The Credo truly is everywhere. But its purpose extends well beyond sheer decoration. The document serves as inspiration for regular company-wide events like “Credo challenges,” (similar to corporate crisis drills) where executives analyze business decisions through Credo parameters and biennial surveys that solicit input on J&J’s overall consummation of Credo standards.
For more information about Johnson & Johnson, check out the company’s full Top 30 report here!
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