• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Opinions
    • Top 30
    • Research
    • Supply Chain
    • Device Sectors
    • Directory
    • Events
    • Resources
    • Microsites
    • More
  • Magazine
  • News
  • Opinions
  • Top 30
  • Research
  • Supply Chain
  • Device Sectors
  • Directory
  • Events
  • Resources
  • Microsites
  • Current / Back Issues
    Features
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Reprints
    Subscribe Now
    Advertise Now
    Top Features
    Deep (Brain) Thoughts with Medtronic's Neuromodulation President

    Grab and Go: Examining the Thrombectomy Device Market

    Fine Print: A Discourse on Additive Manufacturing

    MPO's 2022 Medtech Industry Year in Review

    Micro Molding for Medtech Is Miniature Magic
    OEM News
    Supplier News
    Service / Press Releases
    Online Exclusives
    Press Releases
    People in the News
    Product & Service Releases
    Supplier News
    Medtech Makers
    Technical Features
    International News
    Videos
    Product & Service Releases
    Live From Shows
    Regulatory
    Financial/Business
    Top News
    Japanese Universities Start Joint Trials for Fall Detection Tech

    FDA Clears H2o Therapeutics' Parkinson's Disease Monitoring App

    MICRO's Costa Rica Facility Achieves ISO 13485:2016 Certification

    FDA Clears SafeSource Direct's Nitrile Exam Gloves

    Baxter, Miromatrix Team Up for Bioengineered Liver
    From the Editor
    Blogs
    Guest Opinions
    Top Opinions
    Deep (Brain) Thoughts with Medtronic's Neuromodulation President

    Grab and Go: Examining the Thrombectomy Device Market

    Fine Print: A Discourse on Additive Manufacturing

    MPO's 2022 Medtech Industry Year in Review

    Micro Molding for Medtech Is Miniature Magic
    Top 30 Medical Device Companies
    Market Data
    White Papers
    Top Research
    Reflections on 2022 and What’s Ahead for Medtech: MPO Sounding Board

    3 Ways to Prepare for ISO 13485/Part 820 Harmonization

    A New Home for Theranos' Elizabeth Holmes?

    Health Cost Drivers for Large Employers

    Braving Change: Facing Fears in the Midst of Major Transitions
    3D/Additive Manufacturing
    Contract Manufacturing
    Electronics
    Machining & Laser Processing
    Materials
    Molding
    Packaging & Sterilization
    R&D & Design
    Software & IT
    Testing
    Tubing & Extrusion
    Cardiovascular
    Diagnostics
    Digital Health
    Neurological
    Patient Monitoring
    Surgical
    Orthopedics
    All Companies
    Categories
    Company Capabilities
    Add New Company
    Outsourcing Directory
    Halkey-Roberts Corporation

    LEMO USA Inc.

    NDH Medical Inc.

    Arthur G. Russell Co. Inc., The

    Paragon Medical
    MPO Summit
    Industry Events
    Webinars
    Live From Show Event
    Industry Associations
    Videos
    Career Central
    eBook
    Slideshows
    Top Resources
    How Artificial Intelligence Can Combat Key Issues Impacting Healthcare

    Why Advanced Sensors Are Crucial Within Medical Pumps

    How Artificial Intelligence Could Help Prevent 80% of Chronic Diseases

    4 Ways to Use Injection Molding in Medical Device Manufacturing

    Telemedicine and Connectivity to Drive Material Innovation in the Near Future
    Companies
    News Releases
    Product Releases
    Press Releases
    Product Spec Sheets
    Service Releases
    Case Studies
    White Papers
    Brochures
    Videos
    Outsourcing Directory
    Halkey-Roberts Corporation

    LEMO USA Inc.

    NDH Medical Inc.

    Arthur G. Russell Co. Inc., The

    Paragon Medical
    • Magazine
      • Current/Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Editions
      • Subscribe Now
      • Advertise Now
    • News
    • Directory
      • All Companies
      • ALL CATEGORIES
      • Industry Associations
      • Company Capabilities
      • Add Your Company
    • Supply Chain
      • 3D/Additive Manufacturing
      • Contract Manufacturing
      • Electronics
      • Machining & Laser Processing
      • Materials
      • Molding
      • Packaging & Sterilization
      • R&D & Design
      • Software & IT
      • Testing
      • Tubing & Extrusion
    • Device Sectors
      • Cardiovascular
      • Diagnostics
      • Digital Health
      • Neurological
      • Patient Monitoring
      • Surgical
      • Orthopedics
    • Top 30 Company Report
    • Expert Insights
    • Slideshows
    • Videos
    • eBook
    • Resources
    • Podcasts
    • Infographics
    • Whitepapers
    • Research
      • White Papers
      • Case Studies
      • Product Spec Sheets
      • Market Data
    • MPO Summit
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Microsite
      • Companies
      • Product Releases
      • Product Spec Sheets
      • Services
      • White Papers / Tech Papers
      • Press Releases
      • Videos
      • Literature / Brochures
      • Case Studies
    • About Us
      • About Us
      • Contact Us
      • Advertise with Us
      • eNewsletter Archive
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    7 Steps to Create Your Own Medical Device Marketing Plan

    A successful strategy will result in increased leads while saving time and money.

    7 Steps to Create Your Own Medical Device Marketing Plan
    Related CONTENT
    • Providien
    • Zeus
    • NTK Cutting Tools USA
    • JK Medirise-Disposable Medical Device Company
    • DDL Inc.
    Robert Jordan, Media Relations Manager, InfoClutch Inc.10.09.20
    Today, the medical device industry has grown significantly. The international medical devices sector is predicted to become a $612.7 billion industry by 2025. Regardless, there is a lot of competition and medical device organizations of all sizes are facing several challenges.

    An extensive medical device marketing game plan is, thus, necessary if you want your company to bring in new customers, boost sales, and be successful. Following are seven steps to develop an effective marketing plan for your medical equipment business.

    1. Identify Buyer Personas
    For any marketing campaign to be successful, it’s incredibly crucial to identify your target prospects, their needs, and the type of message that would appeal to them. Hence, to create an effective medical equipment marketing plan, you’ll have to start by specifying your buyer personas. Identifying the buyer personas of your target prospects allows you to understand your existing and prospective clients better—their habits, likes, preferred shopping habits, pain points, demographic info, and more. This ultimately makes it easier for you to curate content that will appeal to your prospects.

    2. Analyze Your Competitors
    Another great way to build a comprehensive marketing plan is by learning from your competitors. Take time to analyze their marketing activities. Your central goal is to find out which tools and medical equipment marketing method they use to attract their prospects and market their products. You should also examine how your competitors boost their website traffic and conversion rates. By determining which marketing strategies work for them and what doesn’t, you can create a solid marketing plan by improving upon your competition’s approach.

    3. Develop Your Value Proposition
    The next important step is to understand how your target audience can solve their real-life problems with your medical devices and develop a unique value proposition. You should determine all the benefits of the medical devices you offer and tell your prospects why these benefits can be helpful for them. Explain how your products differ and are better than your competitors’ products.

    A great way would be to develop unique value propositions for different buyer personas. While your product may be the same, you just have to customize your messages based on which prospect you’re talking to.

    4. Use Your Sales Team Insights
    Glean all the knowledge your sales executives have obtained over the years of interaction with your target market and determine the best way to integrate that insight into your medical equipment marketing plan. The online sales process is different in various ways as compared to what your sales representatives engage in. The core remains the same—the target audience has the same issues to solve; the sales cycle stages and the triggers remain the same. These days, most sales cycles take place before the prospective customer even engages with your organization and thus, you need to recreate the steps based on the paths your leads follow to become clients.

    5. Clearly Articulate the Sales Process Steps
    To replicate your sales process online, you’ll need more than just a basic comprehension of the methods your sales department employ and the challenges they face. Take time to clearly articulate each phase in the process. Then, attach the concerns, questions, goals, and challenges linked with that step.

    After mapping out the cycle and every related consideration, you’ll have to direct your focus on creating content that will help direct those leads down the direction toward conversions before even speaking with them. Essentially, you should determine the type of content that will lead those prospects toward each conversion point.

    6. Create Your Content Strategy
    To create effective content, understanding your prospects’ concerns and questions is vital, but, it’s just one part of the solution. Another key consideration is the content type and the placement that is going to be effective at specific stages. For instance, blog posts are quite effective in drawing new leads to your site, acquainting them with what you do, and showcasing your expertise. Similarly, Quora answers, Youtube videos, and other social platform posts are a great way to introduce yourself to prospective clients.

    That said, prospects who are at the final stage of the buyer’s journey will expect to receive comprehensive details, followed by solid data to support your product’s value. For such cases, white papers and other high-quality content that requires one to fill a form to download will be effective.

    7. Sales & Marketing Alignment
    Recreating the pre-stages of the sales cycle online enables you to reach potential clients who are not yet ready to engage with your company, allows you to attract more leads, and makes it more cost-effective and easier to drive those prospects down the sales pipeline. Nonetheless, content alone can’t take them along the final stage.

    When prospects are close to reaching the decision stage, your sales representatives need to get involved to close the deal. For this to work effectively, your marketing and sales team need to work together. The alignment starts when the marketing team interacts with sales and collects the necessary information to craft the content.

    Marketing and sales alignment, however, requires a lucid process that is accepted by both teams. When both sales and marketing teams align throughout the whole sales process, your medical equipment marketing plan can direct prospects down the funnel and accelerate the sales process. It’ll also save your company money and time.

    Bottom Line
    It’s more important now than ever to create and implement a well thought-out plan for your medical equipment company. Whether B2C or B2B, the medical device marketplace has changed tremendously. This guide will surely help you in defining your target prospects, determine the best way to attract them, and ensure those prospects become loyal customers.


    Robert Jordan, a seasoned marketing professional with over 10 years of experience, is currently working as media relations manager at InfoClutch Inc. He has expertise in setting up the lead flow for budding start-ups and takes it to the next level. His passion is writing. He works at Study Clerk as a content creator.
    Suggested For You
    Providien Providien
    Zeus Zeus
    NTK Cutting Tools USA NTK Cutting Tools USA
    JK Medirise-Disposable Medical Device Company JK Medirise-Disposable Medical Device Company
    DDL Inc. DDL Inc.
    Hobson & Motzer Inc. Hobson & Motzer Inc.
    BMP Medical - Delivering Custom Plastics Manufactured Solutions BMP Medical - Delivering Custom Plastics Manufactured Solutions
    Breakthrough Device Designation Granted for New Neuromodulation Platform Breakthrough Device Designation Granted for New Neuromodulation Platform
    Hyperfine Names Paykel, Teisseyre to Executive Leadership Roles Hyperfine Names Paykel, Teisseyre to Executive Leadership Roles
    Accu-Tube Appoints Matthew Haddle as CEO Accu-Tube Appoints Matthew Haddle as CEO
    First CellFX Procedure Performed in Canada First CellFX Procedure Performed in Canada
    Turner Imaging Systems Announces International Expansion Turner Imaging Systems Announces International Expansion
    Heraeus Acquires Mo-Sci Corporation, ETS Technology Holdings Heraeus Acquires Mo-Sci Corporation, ETS Technology Holdings
    MedTech Innovator Names the Finalists for the Title of MedTech Innovator 2021 MedTech Innovator Names the Finalists for the Title of MedTech Innovator 2021
    Boston Scientific Agrees to Acquire Devoro Medical Boston Scientific Agrees to Acquire Devoro Medical

    Related Buyers Guide Companies

    • Providien

      Providien

      ...
      Bonalyn Boyd, Marketing Manager 11.30.22

    • Zeus

      Zeus

      ...
      Laura Bright, Ad Manager 11.18.22

    • NTK Cutting Tools USA

      ...
      Melissa Singher, Senior Product Coordinator 11.18.22


    • JK Medirise-Disposable Medical Device Company

      ...
      Ketan Munjani, Marketing Manager 11.17.22

    • DDL Inc.

      DDL Inc.

      DDL has been in medical device package, product and material testing industry for almost 20 years. We strive to offer the most effective business practices while employing a staff of technical experts.
      Chris Murphy, Marketing Manager 11.11.22

    Loading, Please Wait..

    Trending
    • The Future Of Biomedical Engineering Advancements
    • Cirtec Medical Corporation Acquires Precision Components Business From QMD
    • Medtronic's Recall Of Mahurkar Catheters Is Class I
    • Coloplast Launches New Catheter In The U.S.
    • A New Approach To Post-Market Surveillance
    Breaking News
    • Japanese Universities Start Joint Trials for Fall Detection Tech
    • FDA Clears H2o Therapeutics' Parkinson's Disease Monitoring App
    • MICRO's Costa Rica Facility Achieves ISO 13485:2016 Certification
    • FDA Clears SafeSource Direct's Nitrile Exam Gloves
    • Baxter, Miromatrix Team Up for Bioengineered Liver
    View Breaking News >
    CURRENT ISSUE

    November 2022

    • MPO's 2022 Year in Review
    • Fine Print: A Discourse on Additive Manufacturing
    • Grab and Go: Examining the Thrombectomy Device Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Pycnogenol Supplementation Linked to Hair Density in Menopausal Women
    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    CRN Announces Promotions and Welcomes New Staff Member
    Coatings World

    Latest Breaking News From Coatings World

    ROSS Offers Heavy-Duty Three Roll Mills for High Viscosity Dispersions
    PPG Achieves ISO 14001 Certification of Environmental Management System
    AmCoat’s Rhino Shield and Floor Shield Break Records in 2022
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japanese Universities Start Joint Trials for Fall Detection Tech
    FDA Clears H2o Therapeutics' Parkinson's Disease Monitoring App
    MICRO's Costa Rica Facility Achieves ISO 13485:2016 Certification
    Contract Pharma

    Latest Breaking News From Contract Pharma

    HPNE Launches New Approach to Single-Use Assembly Production
    Andelyn Biosciences, Odylia Therapeutics Partner to Manufacture Gene Therapy for Vision Loss
    Lonza Breaks Ground on Commercial Drug Product Facility in Stein
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Paco Rabanne Launches FAME Fragrance in the U.S.
    Sally Beauty Expands Bondbar Lineup of Hair Care Products
    L’Oréal Group Recognized by Bloomberg Gender-Equality Index 2023
    Happi

    Latest Breaking News From Happi

    Ross Introduces Heavy-Duty Three Roll Mills for High-Viscosity Dispersions
    Perfect Corp Partners with Beekman 1802 for New My Skin Biome Tool
    OPI’s Nature Strong Introduces Botanical Base Coat and New Colors
    Ink World

    Latest Breaking News From Ink World

    C3Nano Offers New SuperGrid Flexible Low-Temperature Ink
    ROSS Develops Heavy-Duty Three Roll Mills for High Viscosity Dispersions
    Alexander's Adds Two New HP Indigo 100K Digital Presses to Fleet
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Baker Labels invests in Digicon 3000 for flexible packaging division
    PIM promotes Kristin Pilling-Davis to executive director
    Stratus Packaging embraces automation with Bobst
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    WPT Nonwovens to Add Thermobonding Line in Kentucky
    Superior Felt & Filtration Adds Domestic Injection Molding to its Medical Filtration Capabilities
    Ahlstrom Launches New Generation FluoroFree Technology
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Solid Growth Ahead for Orthopedic Power Tools Market
    Mobi-C Cervical Disc Replacement Procedures Top 200,000
    OPUM, Corflex Global Partner on Knee Assessment Technology
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Alexander Everke Hands Over ams OSRAM CEO Position to Aldo Kamper
    Angèle Reinders Named New Director of Solliance
    C3Nano Launches New SuperGrid Flexible Low-Temperature Ink

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login