Sekisui Kydex06.03.20
Karyn McAlphin will officially join Sekisui Kydex as design director, where she will not only be responsible for creative elements, but will also focus on the production of Kydex Thermoplastics and customer-facing experiences.
A native Californian, McAlphin graduated with a BA in fine arts from UCLA and then chose to pursue a second BA in photographic illustration from Brooks Institute of Photography with a specialization in audio-visual communications. During her 25-year career with the USAir, culminating as sr. manager of marketing & branding, McAlphin worked on a variety of high-profile projects including the corporate rebranding of USAir to US Airways, the launch of Inflight Café—the first airline industry food for sale program, the design and development of a custom tailored uniform program for 13,000 frontline employees, and development of the Envoy Suite.
A former Kydex thermoplastics customer, McAlphin is looking forward to continuing to “think like the customer” as design director.
“I really enjoy translating customers’ wants and needs into viable solutions. Thoughtful design can significantly improve the customer experience, not only by ensuring everything looks right and works right, but also by eliciting a positive emotional response. I’m excited to help others realize the value of design in business,” McAlphin said.
“Karyn brings a unique design perspective as Sekisui Kydex enters into new projects and opportunities. She has embraced Sekisui Kydex's culture over the last three years, and has taken the time to learn and understand the emphasis that we put on the customer experience. Karyn will continue to play a pivotal role in helping our customers understand and utilize our high value, bespoke products like Infused Imaging technology,” commented Nik Taritas, VP of sales.
A native Californian, McAlphin graduated with a BA in fine arts from UCLA and then chose to pursue a second BA in photographic illustration from Brooks Institute of Photography with a specialization in audio-visual communications. During her 25-year career with the USAir, culminating as sr. manager of marketing & branding, McAlphin worked on a variety of high-profile projects including the corporate rebranding of USAir to US Airways, the launch of Inflight Café—the first airline industry food for sale program, the design and development of a custom tailored uniform program for 13,000 frontline employees, and development of the Envoy Suite.
A former Kydex thermoplastics customer, McAlphin is looking forward to continuing to “think like the customer” as design director.
“I really enjoy translating customers’ wants and needs into viable solutions. Thoughtful design can significantly improve the customer experience, not only by ensuring everything looks right and works right, but also by eliciting a positive emotional response. I’m excited to help others realize the value of design in business,” McAlphin said.
“Karyn brings a unique design perspective as Sekisui Kydex enters into new projects and opportunities. She has embraced Sekisui Kydex's culture over the last three years, and has taken the time to learn and understand the emphasis that we put on the customer experience. Karyn will continue to play a pivotal role in helping our customers understand and utilize our high value, bespoke products like Infused Imaging technology,” commented Nik Taritas, VP of sales.