Introduction
With hundreds of thousands of CMs to choose from, finding the right one is akin to finding a needle in a world-sized haystack. Getting it wrong comes at a high price. Horror stories abound – you may have one yourself – of failed CM partnerships. In the worst cases companies emerge with deep war wounds in the form of recalls, fines, lost revenue and reputational damage.
These are some of the top reasons companies end up with the wrong CM:
1. The CM’s abilities did not align with the customer’s actual needs.
2. The customer did not perform due diligence.
3. The customer took for granted that a CM that looks great on paper must be great in real life.
4. The customer didn’t ask the right questions.
Download the full white paper to read more
With hundreds of thousands of CMs to choose from, finding the right one is akin to finding a needle in a world-sized haystack. Getting it wrong comes at a high price. Horror stories abound – you may have one yourself – of failed CM partnerships. In the worst cases companies emerge with deep war wounds in the form of recalls, fines, lost revenue and reputational damage.
These are some of the top reasons companies end up with the wrong CM:
1. The CM’s abilities did not align with the customer’s actual needs.
2. The customer did not perform due diligence.
3. The customer took for granted that a CM that looks great on paper must be great in real life.
4. The customer didn’t ask the right questions.
Download the full white paper to read more