There’s no escaping the Credo.
 
It’s literally everywhere in Johnson & Johnson’s world headquarters building—inscribed on an 8-foot-tall limestone slab in the structure’s expansive front lobby, mounted in all offices and conference rooms, supersized for reference within the CEO’s workspace, posted at all significant company-sponsored events, and featured prominently in the annual report. It’s also present at all employee work stations and in the homes of most long-serving staff (that practice ended in 2006). Moreover, the Credo (pronounced “cray-dough”) appears in book form (a compilation of 65 copies from various countries), and the document itself has been translated into 35 languages/dialects for placement in 800 facilities worldwide.
 
The Credo truly is everywhere. But its purpose extends well beyond sheer decoration. The document serves as inspiration for regular company-wide events like “Credo challenges,” (similar to corporate crisis drills) where executives analyze business decisions through Credo parameters and biennial surveys that solicit input on J&J’s overall consummation of Credo standards.
 
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