Small Bone Innovations Names National Sales Director, North America

Small Bone Innovations Inc. (SBI), an orthopedics company focused on technology for joint repair and trauma reconstruction around the small bones and joints has chosen Jack “Jay” Farris, a 20-year veteran of medical device and healthcare sales and marketing, as national sales director, North America.

Farris will report to Anthony G. Viscogliosi, SBi chairman and CEO. He will have direct responsibility for sales of the company’s portfolio in North America, including its STAR total ankle replacement system.

“Jay pioneered a strategy and developed a team at Alliance Medical and its successor companies that helped spur rapid sales growth among hospital purchasing authorities. His experience and drive will be invaluable in building SBi’s sales organization as we enter the next phase of the STAR ankle program and consolidate our market leadership in upper and lower limb technologies,” Viscogliosi said.

Earlier in his career, Mr. Farris held senior sales positions with Paragon Healthcare Corp., a device reprocessing company and the surgical services company Medical Alliance Inc., where he began to establish extensive links with hospitals, surgeons and other healthcare providers in North America.

Farris earned a BS in Geology from the University of Oklahoma.

SBi was founded in 2004 by Viscogliosi Brothers LLC, a merchant banking firm that specializes in the musculoskeletal/orthopedics sector. The company has facilities in New York, N.Y.; Morrisville, Pa., Péronnas, France; Donaueschingen, Germany; and Kuala Lumpur, Malaysia; and has sold its products in 46 countries.