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Hobson & Motzer’s Bruce Dworak speaks to the company’s constant view of quality when serving the needs of medical device manufacturers.
Released By Hobson & Motzer Inc.
June 30, 2021
By Sean Fenske, Editor-in-Chief Medical device manufacturers are constantly seeking quality in their supply chain, but how they identify that can be tricky. They must successfully find a component supplier with the experience and expertise they need for their next project—and feel confident in their selection. That process can be challenging, so it is important to speak with suppliers to determine how they address these concerns. Quality may not have the same meaning to all suppliers. For some, it’s a defect rate; for others, it’s a word in the firm’s mission statement. Still, for others, it’s something they seek to achieve on a daily basis and ensure it exists in every project in which they are involved. Considering how crucial quality is to medical device OEMs, Bruce Dworak, president of Hobson & Motzer—a supplier of precision metal components and assemblies to the medical device manufacturing space—offered a candid look at his views on quality. He speaks about how important the belief in quality is to his company, how they live the philosophy, and why he thinks quality is not the same for all medical device suppliers. Sean Fenske: As president of Hobson & Motzer, what does the word “quality” mean to you? Bruce Dworak: Quality means meeting or exceeding customer expectations; that’s the first line. At Hobson & Motzer, that’s exactly what we want to do. Then, the second line is understanding of requirements—knowing what constitutes quality. So, in order to achieve expectations, we have to know what quality means. As such, that’s something we try to work in throughout our culture. This involves a cultural mindset at Hobson & Motzer within every phase of production—from design and development through to delivery. All staff are given a voice and encouraged to participate in ongoing improvement initiatives. Everyone is trained and supported to uphold the highest quality standards for the critical components we manufacture. People truly have a sense of personal pride in knowing their work is instrumental in what comes together in the form of a medical device, instrument, or robotic surgery platform, all aimed improving the lives of others. Fenske: From a performance standpoint, is Hobson & Motzer performing at a high level in terms of quality; and as president, are you satisfied? Dworak: We have a very good track record. To expand on that, our five-year average of customer returns is only 0.0003 percent of product that actually comes back to us. We also track our customer complaints and look at complaints in terms of product quality, paperwork, and other factors. Those have had favorable trends over the last few years as well. But we’re still always striving to improve. That’s an additional aspect of our quality policy—continually improving performance—which will lead to increased customer satisfaction. Fenske: In the medical device manufacturing sector, many say quality is a given. Is that true? And what separates Hobson & Motzer from the competition? Dworak: I would argue it’s not a given; many people say it, and some are adamant about it, but my experience has been that it’s not always the case. For example, in the situations where we were dual-sourced, over time, we ended up earning a favorable status and won more market share. The customer would run our parts on an automated system that requires more consistency, or they’d run our parts over the weekend when there’s less support staff on hand to deal with any quality problems. Sometimes, there are disruptions in our customers’ lines because there’s a quality problem with components from elsewhere in their supply base. Fortunately, that very rarely happens with components from us. This is why I’d argue that quality is not a given in this industry. As far as what separates us from the competition, there is a lot. What comes to mind is consistency and reliability, something we often hear from our customers. As a company, I think we offer a wealth of experience, too. Hobson & Motzer is over a century old, and we have been fortunate to maintain a strong, high-performing team at every level of the company. Quality requires a lot of different expertise; maintaining the integrity of that expertise, systemically, from generation to generation has been key from a quality perspective. We practice what I call “authentic” lean manufacturing, something that is ingrained in our culture. In recent years, we adopted the principles of the Shingo Model with the goal of overall enterprise excellence. Further, we embrace a holistic kind of strategic thinking throughout the company, involving the scientific approach, as well as a focus on process. Fenske: As medical device OEMs have continued to innovate, how has this impacted your approach to quality? Dworak: It hasn’t really changed our approach. Certainly, the technology has evolved, and we are at the forefront of adding those new solutions—such as in metrology—and improving our capabilities with data acquisition and data analysis. We also maintain the capabilities to offer 100 percent automated inspection. Those are some examples of how we’ve evolved. They help to maintain our expectations in terms of the quality level we want to achieve. Fenske: Can you discuss some other specific examples of equipment you have recently brought online and how it has impacted quality? Dworak: Well, we’ve had multi-sensor systems for many years—the vision laser and touch probe type systems. We’ve recently augmented to the latest and greatest capability, however. Some of these advancements include five-axis scanning probes and TTL (through the lens) lasers, which allow better laser contouring. And this is within a multi-sensor system. In addition, we just recently added a state-of-the-art CMM system, which enables a three-dimensional scan.
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