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How one firm's experience has allowed it to eliminate hidden costs through a focus on Lean.
The alignment of Lean principles with the variable demand requirements of a diverse customer
base can add significant challenges to the process of achieving operational excellence in a high-mix, low-volume outsourced manufacturing environment. Onn Wah Precision Engineering Pte Ltd., which is headquartered in Singapore and operates manufacturing facilities in Singapore and China, began its Lean implementation journey in 2002. This article examines the successes and lessons learned in that process. Onn Wah’s products and services include precision CNC-machined parts and production tooling, as well as jigs and fixtures. Industries served include aerospace, optics, medical, semiconductors, and oil and gas. Current certifications include AS 9100 and ISO 9001:2000.
The Asia-based CNC machining services market continues to be characterized by fierce price competition. However, a focus on the lowest unit price does not always translate to a focus on lowest total cost. This can be particularly true in markets focused on low-cost labor as a primary driver of overall cost reduction. The impact of hidden inefficiencies becomes even more apparent in lower-volume, mission-critical machined parts. Onn Wah’s management team recognized that effectively supporting long-term customer needs for both high-quality and lowest total cost required a much stronger focus on operational efficiency, as well as a need to better team with both customers and the supply base.
The quality of communication between the customer and internal support resources is a key driver in every element of QSFV, so program team composition was carefully considered. Sales engineers are focused by industry: aerospace, optics, medical, semiconductors, and oil and gas. This ensures that customers have a central point of contact that is familiar not only with their projects, but also with industry-specific issues such as quality standards, regulatory requirements and product acceptance requirements.
While the company’s commitment to flexibility does include a willingness to do short-term work on a single-piece basis, the customers achieving the best cost reductions are actively teaming with the manufacturer on orders involving complete drawing packages or continuing repeat orders to eliminate cost from every element of the process. This team effort typically starts at the quoting phase. Special alloys can be a cost driver in complex, high-reliability parts. The company shares raw material pricing data so that if a customer is achieving better pricing on a specific type of material, that price can be factored into the unit cost. While hourly rates are not shared, the assumed times for setup and machining are shared with the customer’s procurement engineering team. If these assumptions vary from the customer’s assumed time, the identified process steps are analyzed to determine the root cause. A similar process is used to evaluate outsourced secondary processes such as heat treatment or surface treatments. Where possible, product families or multiple drawing packages of similar products are evaluated to determine if combining production runs will reduce overall setup time. This can be particularly relevant in more complex machining projects where setup time can take up to a few hours per unique part.
Another area of improvement focus has been the supply base. Originally, purchasing was dispersed widely among the supply base. In some cases, opportunities for reduction of the total supply base were limited by either special alloy requirements or industry-specific certification requirements. However, some efficiencies were achieved. In the subcontracting segment, heat treaters and surface treatment suppliers were cut by 50 percent. At the raw-material level, aluminum and stainless steel suppliers were analyzed by available shapes, sizes, kilogram volumes, willingness to partner, facility audits and cost. The end result was a strong matrix that supported better pricing analysis. A similar process among tooling suppliers reduced tooling costs.
Operational improvement has focused strongly on improving quality by minimizing variations and on reducing lead time by eliminating unnecessary transactions throughout the shop floor. Basic tools that have been used to support this activity include 5S, visual management, zero work in process (WIP), total productive maintenance, statistical process control and process capability index measurements. The company continues to reinforce an organizational culture focused on safety, quality and on-time delivery. There is a zero tolerance focus on safety violations.
Sales growth has been the primary indicator of the success of the company’s Lean implementation to date. From 2002 to the present, the company has had a 25 percent compound annual growth rate in revenue. Customer satisfaction has been the primary driver of that growth, providing significant revenue increases when the economy was growing. This formula of quality, short lead time and value for price has continued to generate resilience in core business levels during the economic downturn. The ultimate customer benefit is that the focus on operational excellence has eliminated many of the hidden costs driven by inefficiencies normally found in low labor cost environments. The end result is a high-performance, low-cost structure environment that typically has a 20-30 percent competitive advantage in price compared with similar operations in Europe.
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