U.S. Soccer, ŌURA Announce Long-Term Partnership

Game on: The Oura Ring is now the Official Wearable of U.S. Soccer, Official Partner of the U.S. Soccer Federation, and Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center, home for American soccer.

U.S. Soccer and ŌURA have teamed up to integrate the Oura Ring among athletes, coaches and staff across 27 National soccer Teams.

Since 2020, ŌURA has supported the U.S. Women’s National Team with a deeper understanding of the way athletes recover, adapt, and perform—helping inform decisions across training and competition. As U.S. Soccer continues to invest in high-performance infrastructure, the collaboration will now extend to the entire organization, providing players, coaches, and staff with continuous biometric insights into recovery, readiness, and overall well-being to guide daily training, optimize recovery, and sharpen competition preparation.

“Providing our players the tools they need to be at their best is core to the U.S. Way,” U.S. Soccer CEO/General Secretary J.T. Batson stated. “Recovery, sleep, and overall well-being are essential to that approach. This partnership helps us better understand how our athletes are preparing and performing, and that’s a win for every one of our teams across U.S. Soccer.”

As part of the partnership, ŌURA joins as a founding partner of the Arthur M. Blank U.S. Soccer National Training Center. Located south of Atlanta near Trilith, Ga., the state-of-the-art facility serves as the home for all 27 National Teams and the central hub for U.S. soccer, including coach and referee education, high-performance research, and community programming. ŌURA’s integration at the National Training Center will embed health and recovery insights into daily training from day one.

“U.S. Soccer represents excellence, ambition, and one of the most passionate communities in sports,” ŌURA CEO Tom Hale said. “…we’re honored that Oura Ring was selected as its official wearable partner and to stand alongside U.S. Soccer. ŌURA gives players and staff a shared, data-driven language for readiness—bringing tools trusted by the world’s best athletes to everyone.”

Oura Ring captures continuous, clinical-grade sleep, recovery, and readiness data from the finger—where pulse signals are stronger than at the wrist—without interfering with training, competition, or rest. That precision, paired with an always-on, unobtrusive design, makes ŌURA suited to soccer athletes who face regular travel, tight recovery windows, and sustained physical intensity across multiple days. Through this partnership, U.S. Soccer will integrate ŌURA’s Sleep Score, Readiness Score, and recovery metrics directly into its existing athlete monitoring systems, giving staff real-time visibility into the way(s) players are responding to training load, travel, and match play. This enables staff to adjust training load, manage travel fatigue, and individualize recovery strategies—helping athletes perform at their peak.

With the 2027 Women’s World Cup and the 2028 Los Angeles Olympics on the horizon, U.S. Soccer is entering a historic stretch of competition, creating an unprecedented moment of global spotlight and a transformative opportunity to grow the game at all levels. ŌURA will support all national teams in that journey from preparation through competition, helping teams manage the physical demands on the global stage.

Together, ŌURA and U.S. Soccer will support a more complete view of performance—recognizing that recovery is just as critical as measuring performance.

ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the smart ring that helps its users live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks more than 50 health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000 ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.

Founded in Finland in 2013, ŌURA’s European headquarters is located in Oulu and its U.S. headquarters is in San Francisco. ŌURA was last valued at approximately $11 billion—making it the world’s most valuable standalone wearable company. The Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.

Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Its ambition is to ignite a national passion for the game and elevate its power to unite, inspire, and uplift. The organization is focused on three areas: U.S. Soccer Everywhere, making soccer the top-played sport in every community in America; U.S. Soccer is Yours, ensuring everyone feels ownership of soccer’s future in the United States, and U.S. Soccer Success, winning major tournaments, including World Cups.