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Reglera LLC Opens New Office to Accommodate Increased Demand
Reglera LLC has entered the Israeli medical device market.The quality assurance consulting firm has opened a new office in Ra’anana, Israel, a northern suburb of Tel Aviv with a population of 73,100 people. Founded in 1921 by the Ahuza Alef Society of New York, the city has a large English-speaking population and the highest quality of life in Israel. It also has been ranked as the safest city in the Middle East.
A new tubing company has entered the medical device market. Vesta Inc. has acquired ExtruMed LLC to create a company that can offer both silicone and thermoplastic tubing for cardiovascular, neurological and other intravenous catheter markets. The new company will have five production facilities that can manufacture more than 60 million medical device components annually. Vesta, a silicone tubing manufacturer headquartered in Franklin, Wis., has an ISO 13485:2003-certified facility in Franklin and a plant in Portage, Wis., that is ISO 9001:2000-registered. ExtruMed, a maker of precision thermoplastic tubing, operates out of Placentia, Calif. It has ISO 13485-certified plants in three California cities: Placentia, Termucula and Livermore. Terms of the acquisition were not disclosed. GE Healthcare Financial provided an $89 million credit line to Vesta to help close the deal. “We are excited about the combination of ExtruMed and Vesta,” said Phil Estes, Vesta CEO. “The two businesses offer complementary services to our customers. I look forward to working with the ExtruMed management team and its employees to fulfill the combined company’s growth potential. We are also pleased to have the support of RoundTable to complete this acquisition and to show continued commitment to investing in Vesta’s future.” Other executives at Vesta said the merger would broaden the company’s outsourcing capabilities. “We are attracted to ExtruMed’s capabilities in high-precision thermoplastic tubing extrusion and its strong reputation for quality and customer service,” said Joseph F. Damico, founding partner of RoundTable Healthcare Partners and Vesta board chairman. “Adding ExtruMed’s capabilities in thermoplastics to Vesta’s core competencies in silicone component manufacturing broadens the outsourcing capabilities we can provide to our customers.
Roundtable Healthcare Partners, a Lake Forest, Ill.-based private equity firm, has owned a majority stake in Vesta since August 2007. Bill Ellerkamp, ExtruMed’s CEO, said the merger would benefit both companies. “Vesta and RoundTable are ideal partners for ExtruMed and its employees,” he said. “We are very excited to join the Vesta team, and we believe that RoundTable and Vesta will be able to enhance our market position through their operational, sales and marketing expertise as well as their relationships with medical device OEMs.”
Medical Product Outsourcing spoke with Jim Fitzgerald, Vesta’s vice president of sales and marketing, about the merger. His responses provide some insight into the reasons behind the acquisition and the role ExtruMed is expected to play in Vesta’s future growth:
MPO: What were the reasons behind the acquisition?
Jim Fitzgerald: Vesta was attracted to ExtruMed because of its reputation for high-quality manufacturing and its ability to manufacture difficult extrusion profiles in a variety of materials. Vesta has continued to have its customers approach us about our ability to work with materials other than silicone, and we believe that the partnership with ExtruMed will allow us to offer more value to our customers. We also are excited about the fact that our companies are 100 percent complimentary in our offerings (no duplication of resources or efforts), and we share a similar model of collaborating with our customers to develop and manufacture custom medical device components. The great thing about both companies is that both have been very focused on executing their strategies. Today, both Vesta and ExtruMed remain 100 percent focused on providing medical product manufacturing, and both are 100 percent committed to being an effective contract manufacturer, not a company that does both contract manufacturing while also maintaining services as an OEM.
MPO: How will Vesta benefit from the acquisition?
Jim Fitzgerald: Vesta will benefit from the acquisition because of the additional value we can bring to our customers beyond working with silicone. We also expect to generate new business opportunities for the silicone platform from loyal ExtruMed customers who may be looking to source silicone components, but who may not be currently working with Vesta.
MPO: Are the two companies merging operations and/or names? If not, why?
Jim Fitzgerald: The two companies are not merging operations. Each company has built a strong, focused manufacturing environment with talented and committed employees, and we do not see a business reason to combine operations. We are expecting to align our focus and expand the service offering at ExtruMed by sharing some of the manufacturing practices on secondary services that Vesta is offering today. No decisions have been made to impact the names of either organization, as both companies have a strong brand awareness today. MPO: What kind of role do you expect ExtruMed to play in the future growth of Vesta?
Jim Fitzgerald: ExtruMed’s role in Vesta’s future growth will be to enlist the input and support of ExtruMed’s talented management team. Our business models are very similar. Both companies work hard to support their customers during their product development efforts to provide inputs to ensure that they are designing for manufacturability, while remaining cost competitive. Colletively, the two companies will produce more than 60 million medical device components annually, and we anticipate discovering improvements in our manufacturing processes and capabilities, which will allow us to bring new sources of value to our combined customer base. One last point. I would strongly encourage a customer who has an application requiring both platforms to consider the value of working with a company like ours. Customers are under increasing pressure to reduce time to market, and to lower their expense structure.As economic pressures continue to lead to workforce reductions, we believe customers will require partners who can offer more services to help them offset their workloads through smart outsourcing decisions, and we are excited about the value that Vesta and ExtruMed can play to assist our customers complete their projects on time, and under budget.
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