Qforma Names New VP of Business Development

Santa Fe, N.M.-based Qforma, a healthcare data, analytics and predictive modeling technology company, has named Douglas Thiede its new vice president of business development. Thiede joins Qforma from the Gerson Lehrman Group (GLG) where he played a key role in growing its life-sciences business. Thiede established and grew relationships with many pharmaceutical and medical device companies, and he will certainly bring the benefit of those relationships with him to Qforma.

“Doug joins our growing Qforma team with a 15-year background in sales, marketing, management, business development and product launches,” said Al Reicheg, chief commercial officer of Qforma. “He is an innovative and entrepreneurial strategist whose unique diversity of experience will bring significant value to our customers.”

Prior to GLG, Thiede spent several years leading teams in the medical device industry at ABS Med and Source Surgical, where he represented more than 15 medical device manufacturers and was responsible for growth across multiple product lines. He was also a sales executive with Aventis Pharmaceuticals (now Sanofi-Aventis) in the respiratory and diabetes divisions. Thiede is a regularly featured panelist at healthcare industry conferences.

Qforma provides services such as connecting products with the best and most lucrative markets, the development of new tools for sales and marketing, and handling large and disparate sets of data. The company also has offices in Princeton, N.J.