Pentax Medical Launches New ENT Videoscope Solution

Pentax Medical has launched its new VIVIDEO system, an advanced ENT videoscope solution in Europe, the Middle East and African. The endoscopy system consists of a video processor and video naso-pharyngo-laryngoscope (CP-1000 and VNL9-CP).

The new VIVIDEO solution brings to market a high quality and high-definition (HD) video naso-pharyngo-laryngoscope, allowing fiber endoscopy users to affordably transition their practice to video endoscopy, the company noted in a news release. The technology delivers superior performance and image quality to enhance diagnostic yield and improve patient care, executives claim.

Due to its HD image quality and enhanced illumination, the VIVIDEO system enables high quality diagnostic examinations in all ENT environments. Its integrated HD video recording will capture and document clinical findings for documentation and comparison, Pentax said.

“Compared to fiber scopes, the image and illumination is a different world,” said Guido Van Den Broek, M.D., of Nijmegen, The Netherlands.

The VIVIDEO solution contributes to enhanced patient care by providing rapid diagnosis through effective and high quality examinations. This reduces patient uncertainty and ensures earlier treatment if required. Maximum patient comfort is also ensured due to the extremely small diameter insertion tube of just 3 millimeters. Furthermore, its unique insertion tube flexibility and ergonomic, lightweight handle enables smooth and convenient procedures for improved work flow, enabling increased patient throughput and outstanding price-performance.

The new VIVIDEO solution officially launched in Augsburg, Germany, to an exclusive invited audience of ENT physicians. “We are very excited to be the first region to launch this product. Based on feedback from the first users, we believe it will have a significant impact on the patient care, diagnostic yield and performance for the ENT market in EMEA [Europe, Middle East and Africa],” said Ismaël Nujurally, M.D., president EMEA for Pentax Medical.

Besides participating in VIVIDEO’s official launch, the invited group visited Digital Endoscopy GmbH, also located in Augsburg. The imaging technology center was acquired by Pentax Medical´s parent company, Hoya Corporation, in 2012 as Pentax Medical´s European R&D center. The VIVIDEO ENT Endoscopic Solution is the first global product to be designed and manufactured in this new European-based facility.

“The launch of VIVIDEO is yet another illustration of Pentax Medical’s commitment to improving the clinical and economic value of our products for our customers. The launch of VIVIDEO also marks a milestone in Pentax Medical’s journey to develop products based on the needs and requirements of our worldwide base of existing and prospective customers,” said Ganesh Ramaswamy, global president of Pentax Medical.

Headquartered in Japan, Pentax Medical is a division of Hoya Group. The company develops endoscopic imaging devices and solutions.