Movano Recruits Former Google FitBit and Liteboxer Talent to its Executive Team

Movano Inc. has expanded its leadership team with two strategic hires: Daniel Amara as vice president of User Experience (UX) and User Interface (UI), and Jim Chambers as vice president of Digital Marketing and Growth. Amara and Chambers have extensive experience in design and digital growth strategy, which is expected to help accelerate the commercialization of Movano’s first product, the Movano Ring. 
 
Amara brings more than a decade of experience in UX design and launching products to the Movano team. In his most recent role as UX Lead for Google Fitbit, he successfully launched a number of award-winning products, including Fitbit Sense, Fitbit Versa III, and Fitbit Inspire. Prior to Fitbit, Amara held various roles designing connected hardware-software products for brands such as Toshiba, Alpine, and Chevrolet, and also consulted for hardware-based startups with founders Ben and Hermione Way and Peter Thiel.  As Movano’s vice president of UX and UI, Amara oversees the lifecycle of Movano’s products and works with the company’s best-in-class design and engineering teams to identify new opportunities and product features that are important to Movano’s customer base. 
 
Chambers has more than a decade of experience in growth and digital marketing that will be crucial for the direct-to-consumer launch of the Movano Ring. Most recently, he was vice president, Growth Marketing, at Liteboxer, a connected fitness company. In this role, Chambers developed and led the company’s growth strategy, integrated multi-channel digital marketing campaigns to drive sales and executed successful launches of two new products: Liteboxer Virtual Reality in the United States, Mexico, and Canada, and Liteboxer Go in the United States. Prior to joining Liteboxer, Chambers was senior director of Global E-Commerce Sales and Marketing at Hydrow Inc., a connected fitness rowing company. In this role, he set the overall growth strategy and metrics for sales and digital marketing in the United States and U.K., and led the team to deliver more than 10 times sales growth from 2019 to 2020. As Movano’s vice president of Digital Marketing and Growth, Chambers develops the company’s digital growth strategies through innovative ROI-based customer approaches and data-driven acquisition strategies. 
 
“We know the key to the success of our wearable solution is largely dependent on creating a differentiated, intuitive and beautiful product, brand and consumer experience that’s compelling for users over the long term. We’ve brought Daniel and Jim on to drive our vision and elevate the Movano Ring to the next level,” said John Mastrototaro, CEO of Movano Inc. “As we progress toward launching our first commercial product, it’s crucial to have industry veterans leading our go-to-market strategy, and we feel so fortunate to have Daniel and Jim on our team.”
 
Founded in 2018, Movano Inc. is developing a suite of purpose-driven healthcare solutions to bring medical-grade, high-quality data to the forefront of consumer health devices. Featuring modern form factors, Movano’s wearables capture a comprehensive picture of a person’s vital health information and uniquely translate the data into personalized and intelligent insights that empower consumers to live healthier and more balanced lives.