Machine Solutions Hires CCO and Technology Chief

Machine Solutions Inc. has added two industry veterans to its executive team, hiring Andrew Holman as chief commercial officer (CCO) and Michael Hobday as vice president of Technology.

The addition of Holman and Hobday underscores Machine Solutions’ commitment to advancing both its technological and commercial capabilities while addressing the medtech sector’s dynamic needs, according to company executives. Their extensive backgrounds in high-performance environments will enable Machine Solutions to refine its product offerings, expand its commercial reach, and continue to meet its customers’ evolving demands. Their proven track record at industry OEMs further emphasizes Machine Solutions’ dedication to staying at the forefront of technological advancements and delivering groundbreaking solutions to its customers.

Holman has carved a distinguished career path in driving operational excellence and strategic growth. His leadership at companies like VitalPath, Q Medical Devices, Integer Holdings, Johnson & Johnson, and Boston Scientific Corporation has been instrumental in scaling operations, enhancing commercial strategies, and building strong customer relationships, making him an invaluable addition to Machine Solutions’ mission of delivering customer-centric solutions in the evolving medtech landscape.

Hobday has more than 20 years of experience in medtech innovation and product development. His previous roles at leading companies, including more than two decades at Medtronic, have equipped him with the expertise to lead technological advancements, streamline product pipelines, and accelerate the development of cutting-edge medtech solutions.

“Machine Solutions has long been recognized as an industry leader in the medtech space, and the addition of Andrew Holman and Michael Hobday will help us take our company to the next level,” Machine Solutions CEO Brian Strini said. “Their leadership, vision, and deep understanding of technology and commercialization will be critical in expanding our product portfolio, enhancing operational efficiencies, and ensuring we continue to deliver best-in-class solutions for our customers. We are excited about the future and the impact these leaders will have on our continued success.”

By strengthening its leadership team with individuals who have contributed to the success of some of the world’s most respected medtech organizations, Machine Solutions reaffirms its role as a comprehensive, customer-focused partner in medtech solutions and automation.

Machine Solutions Inc. provides advanced equipment and services to the medical device industry. The unified brands of MSI, Steeger USA, Vante, PlasticWeld Systems, Crescent Design, Beahm Designs, BW-TEC, Intec Automation, SEBRA and Alpine Laser provide a breadth of products to support customer needs and growth. Machine Solutions provides superior customer experiences by focusing on delivering quality and value, and by dedicating resources to its aftermarket team for technical service and process support. Flagstaff, Ariz.-based Machine Solutions has been instrumental in automating manual processes in catheter and stent manufacturing operations and the broader medical device industry. Machine Solutions is privately owned by BW Forsyth Partners.