Intuitive, Deion Sanders Team Up for Surgical Awareness

Intuitive has partnered with Deion “Coach Prime” Sanders to raise awareness of surgical treatment options, including robotic-assisted surgery with the company’s da Vinci systems.

Sanders, who underwent da Vinci-assisted surgery for bladder cancer in 2025 after discussing treatment options with his physician, will participate in the campaign to encourage patients to have informed conversations with their healthcare providers.

He’s now using his experience to help other patients that face health diagnoses and decisions to better understand their options. Sanders is encouraging patients to seek information, ask questions, and participate in informed discussions with their doctors about their care.

“When I was diagnosed, I learned quickly that you have choices when it comes to surgery, but not every patient knows to ask about them,” said Sanders. “I want to inspire others to talk with their doctors, ask questions, and understand what’s possible.”

Intuitive reports that over 20 million patients have been operated on by surgeons using its da Vinci systems.

“Patients deserve to understand the surgical options available to them and how those options may align with what matters most in their lives,” said Jaime Wong, MD, chief medical officer. “Hearing how others navigated similar decisions can help make complex choices feel more tangible and less overwhelming. When patients are informed, they have more meaningful conversations with their physicians and make decisions with greater confidence.”