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Enterprises will be a key market for wearable tech devices over the next three years.
November 13, 2023
By: Michael Barbella
Managing Editor
In an era defined by innovation and connectivity, wearable technology has emerged as a transformative force, revolutionizing the way people live, work, and play. Against this backdrop, the wearable tech industry is set to expand 14.3% annually, from $99.5 billion in 2022 to $290.6 billion in 2030, forecasts GlobalData. According to the company’s latest report—“Wearable Tech (2023)”—the wearable tech market has received significant attention and hype in the last decade, thanks to the popularity of devices such as Fitbit fitness bands and Apple Watches. “As the underlying technologies advance, wearables could potentially transform how we interact, monitor health and wellbeing, and consume digital content. The integration of artificial intelligence (AI) could usher in a new era of interactive and intelligent wearable devices, offering improved user experiences,” noted Pinky Hiranandani, a senior analyst on GlobalData’s Thematic Intelligence team. The next generation of hearables will be designed for greater comfort, provide longer battery life, and feature immersive spatial audio, health monitoring, and artificial intelligence-based communication. “Enterprises will be a key market for wearable tech devices over the next three years, outpacing the consumer segment,” Hiranandani said. “Wearable tech devices are currently deployed across logistics, defense, manufacturing, travel and tourism, and healthcare, primarily for training and remote support. Healthcare, particularly patient monitoring, remote training and support, and telehealth services, holds significant promise.” Smart glasses and virtual reality (VR) headsets have been around for some time but have not become mainstream due to a dearth of compelling use cases, high prices, and privacy concerns. “Companies that can find a niche and create compelling use cases will have the best chance of succeeding. Also, creating devices that can be used for longer, are lightweight, and have practical use cases will help companies generate demand and revenue,” Hiranandani concluded.
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