Foster Corporation Rebrands its Distribution Business

Foster Corporation has taken some major strides to position its healthcare-focused distribution business for future growth. Key moves include rebranding its distribution business with a new name, logo, website, and new partners that will meet the needs of Foster’s healthcare customer base.
 
Foster Distribution is now known as Foster Supply Chain Solutions.

“The reason for the rebrand is that ‘Foster Distribution’ brand sounded too generic and transactional. We wanted a new brand that would communicate our focus on new business development, our polymer solutions, and our other products and services that our customers are interested in and will bring them value,” said Larry Johnson, president of Foster Supply Chain Solutions.  “The new name, Foster Supply Chain Solutions, fits the bill. In conjunction with the rebrand we have launched a new logo and new website. The new website has been designed with ease of finding information that customers are looking for quickly and easily.”
 
In 2022, Foster Supply Chain Solutions put a major focus on finding new partners that fit their healthcare focus and were successful in bringing in seven new partners who were interested in selling their products/services into the healthcare market or wanted to strengthen their sales. Product-wise, these new partners bring polymers, additives, implantable technologies, membranes, and services to Foster’s Supply Chain Solutions healthcare focused product line.
 
“Foster Corporation and Foster Supply Chain Solutions are interested in presenting products that will solve our customer’s problems and add value to their business. In a complicated medical market segment, we want to be an easy to do business with and uncomplicate our customers experience in finding the solutions they need,” Johnson stated.
 
Foster Supply Chain Solutions is a business unit of Foster Corporation. Since inception in 1989, Foster Corporation has been serving medical device manufacturers with industry leading technology and service in biomedical polymer compounding. In 2005, Foster Corporation began leveraging medical market intelligence with existing supplier relationships to offer the distribution of unfilled biomaterials to the medical device community. Since that time its portfolio has grown exponentially, with more than 10 strategic suppliers and 20 brands represented. 
 
Foster Supply Chain Solutions is a market development distributor, providing the medical device industry with specialty performance polymers. Beyond traditional distribution activities, Foster Supply Chain Solutions recognizes and prioritizes the value of application development within its targeted industry. Its goal is to discover, develop and assist in bringing new applications to fruition.