Fisnar Hires New Manager to Facilitate Global Expansion Automatic liquid dispenser manufacturer F

Fisnar Hires New Manager to Facilitate Global Expansion

Automatic liquid dispenser manufacturer Fisnar Inc. is counting on its new hire to help expand the company’s presence in Asia.

Eric Choi has joined Ellsworth Corporation as the managing director of Fisnar Asia. In his new role, Choi will help consolidate and grow Fisnar’s Asian business and establish the division as the global supply hub for Wayne, N.J.-based Fisnar.

“Eric’s addition comes at a time when Fisnar is significantly concentrating sales and business development efforts in new Asian markets,” James Dornan, managing director of Fisnar’s global operations, said in a news release. “Eric’s thirty-plus years of sales and management experience will be extremely valuable to building our business and will prove beneficial as we further penetrate the Asian market.”

Kelvin Wu, managing director of Ellsworth Adhesives Asia, said Choi’s familiarity with the Asian market will help strengthen Fisnar’s presence in Asia and enable Ellsworth to continue its global expansion as well.

Fisnar joined the Ellsworth group of companies in 2008. The Germantown, Wis.-based Ellsworth Corporation brands itself as one of the world’s largest distributors of specialty chemicals. Its adhesives distributor (aptly named Ellsworth Adhesives) supplies manufacturers with adhesives, sealants, conformal coatings, encapsulants, specialty chemicals and ultraviolet curing equipment as well as dispensing products, equipment and accessories.