Covalon Investor Joins its Board of Directors

Covalon Technologies Ltd., an advanced medical technologies company, announced that Martin Goldfarb has joined its Board of Directors.
 
Brian Pedlar, Covalon’s CEO, said, “I am delighted that we have been able to attract an individual as accomplished and experienced as Martin Goldfarb to join Covalon’s board. Martin has been a significant long-time Covalon shareholder and I look forward to benefiting further from his unique insights and experiences.”
 
Goldfarb is well-recognized as a successful entrepreneur and a leading expert in the study of human behavior as it relates to the marketplace and society. As an officer, director, and investor in both public and private companies, Mr. Goldfarb has been instrumental in brand and strategic development, management mentoring and the creation of value, ultimately leading to substantial return on investment.
 
He is chairman of Almada Inc., president of Goldfarb Ventures, private equity companies and principal at Goldfarb Intelligence Marketing.
 
In 1966, Goldfarb established Goldfarb Consultants, a market research consulting firm. Over the next 30 years, he proceeded to grow the company and to establish Goldfarb Consultants as a leader in the field of market research. Starting in Toronto, he built Goldfarb Consultants into an international company with 26 worldwide offices. Goldfarb sold Goldfarb Consultants in 1998.
 
Goldfarb has consulted to a number of national and international organizations. He also served as official pollster to the Liberal Party of Canada from 1973 to 1992. He was formerly co-chair of Kantar (WPP’s market research division).
 
Goldfarb is chairman, president and CEO of The Goldfarb Corporation, a TSX and then a NEX Board of the TSX Venture Exchange company, until it became a private corporation in 2011. He is a director of NoNO Inc., a pharmaceutical research company.
 
He was also director and chairman of Dayforce, a workforce performance software company until its sale. He was chairman and director of SMK Speedy International Inc (publicly listed) until its sale in 2004. Under Goldfarb’s guidance, Speedy Muffler King became a strong and successful brand in France, Belgium, and Germany. He was director, investor, and non-executive chair of Jempak until its sale. Goldfarb is former director and chairman of Workbrain and former director of Altamira and Noma Industries Limited. He was a founder of Fast Company magazine.
 
Goldfarb co-authored “Marching to a Different Drummer” in 1988 and “Affinity: Beyond Branding“ in 2010.
 
Goldfarb earned a bachelor of arts degree in anthropology and a master’s of arts degree in sociology from the University of Toronto. In 2009 Goldfarb was awarded an Honorary Doctorate of Laws from York University. He is an inaugural recipient of the University College, University of Toronto, Distinguished Alumni Award.

Goldfarb said, “I have been an enthusiastic Covalon investor for almost 10 years. I love that Covalon successfully innovates in the healthcare arena, saving lives by developing new medical technologies. I look forward to contributing to Covalon’s further progress. I sincerely believe there is much more that can be achieved by Covalon for patients, healthcare providers and shareholders alike.”
 
In 1998, Goldfarb was designated an Officer of the Order of Canada in recognition of his pioneering work in the market research industry and philanthropic activities.
 
Goldfarb sits on the Toronto General and Western Hospital Foundation board and is a member of the hospital’s Peter Munk Cardiac Centre Innovation Committee.
 
Goldfarb’s appointment to Covalon’s Board of Directors is subject to TSX approval.