‘Cool’ Hearing Aid Released to Canadian Market

Signia’s latest “cool” hearing aid, the Signia Active Pro IX, is now available in Canada.
 
Active Pro IX—touted as the world’s only instant-fit rechargeable solution powered by the Signia Integrated Xperience platform with RealTime Conversation Enhancement technology—empowers mild to moderate hearing loss users to reconnect and contribute to conversations in any noisy environment. More than 1.5 million people suffer from hearing loss, but most don’t want to admit it. In a recent study among Canadian adults between 40 and 79 years old, just 8% of men and 5% of women admitted to hearing impairment, but when experts evaluated their hearing, the results showed that 63% of men and 46% of women had measurable hearing loss. The discrepancy showcases a deep-seated stigma around hearing loss and a subsequent aversion to hearing aids.
 
Signia claims that Active Pro IX shatters every stigma of the look and feel of a traditional hearing aid. Created for a generation that is still searching for an attractive solution to support their hearing loss, the Active Pro IX is designed to look like an effortlessly “cool” earbud that offers all the benefits of a prescription-grade hearing aid with advancements in modern technology and connectivity to iPhone and Android devices.
 
More than a sleek design and innovative technology, Active Pro IX is a full-service experience. Users can walk into a hearing clinic and gain access to personalized hearing loss counseling and one-on-one support to help them understand the scope of the Active Pro IX’s technological capabilities and address their unique needs.
 
“Whenever people think of hearing devices, they think of the bulky, unattractive hearing aids that our grandparents used to wear,” Signia Product Head Michèle Dostaler said. “Our goal with the new Active Pro IX model is to break down this longstanding stigma with discreet and cool designs that empower hearing-impaired individuals to reconnect to the conversation and enjoy their lives again, without anyone knowing they’re wearing a hearing device.”
 
In a recent study, Signia Integrated Xperience provided a +12dB (SNR) in a simulated noisy group conversation scenario,¹ a 4.1dB (SNR) improvement compared to competitors’ hearing devices.

Signia Active Pro IX features include:

• RealTime Conversation Enhancement technology
• Full prescription-grade hearing aid in a familiar earbud design
• Instant fit with various ear tip sizes
• A portable charger providing 29-hour runtime including five hours of streaming; charge on the go option with up to eight hours of charge in 30 minutes
• Features Bluetooth LE Audio
• Hands-free calling for iPhone and some Android phones tap to answer with CallControl
• IP68-certified, meaning users can enjoy an active life without worrying about sweat or dust getting in the way
• Contemporary minimalist design
• Colors: black, rose gold, white, brown
• Seamless connectivity to iPhone and Android for audio streaming
• Accessories: StreamLine Mic, StreamLine TV, miniPocket
• Sold through independent hearing clinics 

In addition to Active Pro IX, Signia is also launching its Active IX hearing aids, which feature the same modern earbud design to appeal to hearing aid rejectors at an affordable price point. Active IX includes Signia’s Augmented Focus technology, automatic directionality, and streaming audio connectivity, among other advanced features. 

Signia maintains a renowned hearing aid brand. Since its launch in 2016, the company has regularly brought hearing solutions to the market and is a pioneer in rechargeable hearing technology. In addition to its hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. 

Reference 
¹ Jensen et al. (2023). Improving the signal-to-noise ratio in group conversations with Signia Integrated Xperience and RealTime Conversation Enhancement. Signia White Paper.