Caliber Imaging & Diagnostics Names V.P. of U.S. Sales

Rochester, N.Y.-based Caliber Imaging & Diagnostics (Caliber I.D.), formerly Lucid Inc., has named Robert T. Kelley to vice president of U.S. sales effective immediately. Kelley had served as Caliber I.D.’s director of clinical sales since joining the company in November 2011.

Kelley has nearly two decades of experience in medical sales, with expertise in capital medical equipment and a specialty in diagnostic imaging. Before arriving at Caliber I.D., Kelley was northeast regional territory sales manager at XHALE Corporation, where he oversaw sales of the HyGreen hand hygiene system and liaised with C-level healthcare personnel at a wide range of institutions. Previous to this he was northeast regional territory sales manager at ONI Medical Systems (later acquired by GE Healthcare), where he oversaw sales of the Extremity 1.0T/1.5T MRI system to a range of healthcare facilities. Earlier, he served as contrast media and delivery system specialist for Covidien’s Tyco Healthcare and Mallinckrodt divisions. Prior to that, he held sales and marketing positions at Radiology Corporation of America and Medical Resources. Kelley holds a B.S. degree in pre-medicine with an emphasis in medical therapeutic science and rehabilitation from Springfield College in Springfield, Mass.

“In recent years, there have been tremendous advances made in medical technology, and in point-of-care diagnostic imaging in particular,” said Kelley. “Caliber’s Vivascope system is a prime example of this trend. Since arriving at the company in late 2011, I have enjoyed working with management to help convey the specific advantages of Vivascope to the medical community, and overseeing strategies that are designed to strengthen recognition and maximize sales of this game-changing technology. I believe consumer demand for Vivascope is growing at a significant rate, and as vice president of U.S. sales I intend to work to continue feeding that growth.”

“We are delighted to promote Bob to vice president of sales, just as we were truly fortunate when he agreed to join the company in 2011,” said CEO L. Michael Hone. “As we continue to reach out to medical professionals to communicate the capabilities of our Vivascope system, we will continue to draw heavily on his experience and talent.”

Caliber I.D. makes imaging solutions to shows tissue at the cellular level.