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January 3, 2007
By: Ed Kensik
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Pittsburgh, PA-based BodyMedia has hired Fernando Sanchez as its new CEO. The company’s former CEO, Astro Teller, remains with the company, which makes wearable body monitoring devices and services, as chairman and chief research and strategy officer. Sanchez, formerly the senior vice president of Sanford, Fla.-based ArthroCare, is expected to help transition from startup to commercialization-oriented. “Our new management structure is designed to position BodyMedia to fully leverage its investments in intellectual property and disease management devices in a way that drives new revenues and maximizes our market opportunities,” said Jay Katarincic, managing director of Draper Triangle Ventures.
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