BioInformatics Expands Staff and Enhances Capabilities to Meet Client Demand

BioInformatics LLC and Strategic Directions International have hired three key professionals and further enhanced the range of market research services the company offers to the life science and analytical instrument industries.
 
Jessica McLaughlin is the new qualitative research project manager and has more than 20 years of experience in market research in the healthcare and pharmaceutical industries. She brings expertise in qualitative methodologies that uncover the underlying emotional drivers behind consumer and business decision-making. McLaughlin will support clients with qualitative research planning, interviewing, content analysis, and actionable reporting.
 
Vincent Slay joins as account director. Slay has worked in pharmaceutical sales for 12 years and medical device sales for five years, most recently with Becton Dickinson and Company, where he was one of the top five sales people four years in a row. Slay will proactively work with clients to understand their business objectives and develop appropriate research strategies to support executive decision-making.
 
Elizabeth Hood has joined the team in the role of senior data analyst with expertise in developing research objectives, questionnaire design, quantitative methodologies, data analysis and report writing. Hood is also a skilled qualitative researcher and has experience with both computer assisted personal interviewing (CAPI) and face-to-face interviewing. She will interact with clients as a project manager for both quantitative and qualitative projects from research design to analysis and reporting.

“These three individuals are outstanding additions to our already talented team,” said Craig Overpeck, CEO of BioInformatics LLC. “Their experience, together with our improved set of research methodologies and advanced statistical tools, enable us to continue to partner with clients and provide even deeper insights to all of our engagements.”
 
To expand the level of service to clients engaged in new product development, 10 of the top programmers and data analysts at BioInformatics recently completed 240 hours of immersive training in market research methodologies including Adaptive Conjoint Analysis, Choice-Based Conjoint, Adaptive Choice-Based Conjoint, Max-Diff preference and scoring analysis.
 
BioInformatics LLC and its SDi division form a research and advisory firm serving the life science, analytical instrument and diagnostic industries. By leveraging its expert network of tens of thousands of scientists and biomedical professionals, the company has supported more than 500 companies in creating insights that lead to better business decisions. Offerings include assessing the size and attractiveness of scientific markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.