BioDerm Adds Expands its Executive Team by Two

BioDerm Inc. has bolstered its top management team with two new additions.

The company has hired Colleen Kennedy as vice president of direct-to-consumer (D2C) Sales and Marketing, and has promoted Alicia Lance to senior director of Compliance. “I’m ecstatic to add seasoned talent in the areas of sales and marketing and compliance to take us to the next level,” BioDerm President and CEO Gaet Tyranski said. 
 
Kennedy has more than 20 years of experience driving D2C marketing programs. Most recently, she directed agency teams at Bluewater Media, working with a variety of D2C brands to maximize revenue opportunities. Kennedy specialized in multi-channel D2C programs that combined both traditional and emerging media channels to generate positive results through data driven analysis. Kennedy has the unique ability to talk strategy in lay terms to guide teams in new and profitable directions, while building relationships based on trust and confidence. Prior to Bluewater Media, Kennedy was the vice president, Account Director, at D2C agency Acquirgy.
 
Lance joined BioDerm in 2013 as a manager of AMDI and most recently served as the director of Customer Care and AMDI. She has built a strong customer care program at BioDerm based on integrity and dedication to patient outcomes. Lance serves on the Medical Supply committee for AAHomecare and has more than 20 years of experience working in DME operations and compliance. Prior to BioDerm, Lance worked at CCS Medical as a Compliance Manager. She earned a bachelor of science degree in allied health from the University of West Alabama.
 
Headquartered in Largo, Fla., BioDerm provides disposable medical devices and wound care supplies to patients with chronic conditions. BioDerm manufactures proprietary hydrocolloid products for urinary management, securement, infection control and skin protection, challenging accepted inferior standards of care by creating products that reduce infection rates, add comfort and reliability, and vastly improve quality of life. BioDerm’s flagship products for male urinary incontinence are Men’s Liberty for the home setting and Men’s Liberty Acute for in-patient settings. Other products include CathGrip for securement and BioPlus and FreeDerm for skin protection. Wound Care Resources, a subsidiary of BioDerm, provides infection control products and other wound management supplies to patients with ventricular assist devices (VADs) installed due to heart failure, as well as other conditions.