Natus Sensory Negotiates Distribution Deal With Oaktree Products

Natus Sensory announced a new strategic distribution partnership with Oaktree Products a second-generation family-owned distributor of clinical supplies and diagnostic equipment to the hearing healthcare industry.

The pairing aims to expand U.S. market access to Natus Sensory’s diagnostic hearing assessment and fitting solutions by leveraging Oaktree’s relationships with audiologists, hearing instrument specialists, and ENT practices.

For the past 34 years, Oaktree Products has built a strong reputation as a supplier to the hearing professional, offering thousands of specialized clinical supplies and equipment to audiologists, hearing instrument specialists, and ENT practices. Known as the hearing professional’s “One-Stop-Shop,” Oaktree has developed longstanding relationships with U.S. professionals by focusing on reliability, product expertise, and customer service, company bigwigs claim.

The partnership will expose Natus Sensory’s diagnostic technologies to a broader network of audiology practices that are supported by Oaktree’s customer relationships and expertise in daily clinical needs.

“Partnering with Oaktree and its network of specialty distributors expands access to our advanced diagnostic audiology solutions through trusted, established channels in the hearing healthcare market,” Natus Sensory Chief Commercial Officer Lon Nelson said. “Together with our direct sales, clinical, and service teams, this model enables us to maintain strong ownership of strategic accounts while scaling our reach to expand adoption of our diagnostic solutions and improve patient outcomes.”

A key element of the collaboration will be engaging experienced special instrument dealers (SIDs)— independent distributors that provide frontline product expertise, sales support, and local service to audiology clinics.

For Oaktree, the partnership represents a natural extension of serving the hearing healthcare community with products, education, and customer support.

“For more than three decades, Oaktree has been committed to supporting hearing care professionals with the products, resources, and service they rely on each day,” Oaktree Products President Michael Kemp stated. “Partnering with Natus Sensory allows us to expand that support by introducing diagnostic technologies to our customers through existing relationships and channels they already depend on and trust.”

By combining Natus Sensory’s diagnostic expertise, Oaktree’s customer service team, and Oaktree’s SID network for local expert support, the partnership aims to create new paths for clinics to access advanced diagnostic technologies through familiar distribution channels.

Natus Sensory is a global provider of sensory care, supporting clinicians across hearing, balance, vision, and newborn care. Its solutions enable clinical decisions and improved patient outcomes. Guided by a legacy of innovation and grounded in real-world clinical needs, the company develops solutions for assessment, screening, monitoring, and therapy.

Founded in 1992 and headquartered in St. Louis, Mo., Oaktree Products serves the audiology and hearing healthcare industry. Known for its customer service and dependability, Oaktree provides hearing professionals with clinical supplies, equipment, and practice essentials to support patient care.