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Lenski served as chief marketing officer of the Americas for Hoya Vision Care.
December 3, 2021
By: Sam Brusco
Associate Editor
Columbus-based ophthalmic startup OcuDoc appointed Grady Lenski as its new CEO. The firm is developing a breakthrough, mobile, autorefractor, OcuDoc Mobile and brings on Lenski to lead the team given his extensive experience in the optical industry and deep relationships across the specialty worldwide. “Grady is a globally-minded optical industry executive with experience in the C-Suite, as a board member, and as consultant for several world-class organizations—he’s the perfect leader for the team as it finalizes development and commercial planning,” emphasized OcuDoc board member and optical industry trailblazer, E. Dean Butler. Prior to founding his own consultancy, Lenski served as chief marketing officer (CMO) of the Americas for Hoya Vision Care, and prior to joining Hoya, he worked at private-equity owned Performance Optics/Vision Ease as CMO and VP of North American Sales. He enjoyed a long tenure with PPG, serving lastly as managing director of adjacencies for Transitions Optical. During his tenure, he started and led businesses in North America and Asia-Pacific along with leading global business and strategy development. “I’m thrilled to join the OcuDoc Team at this exciting stage of its development. This technology will be a game-changer and serve so many worldwide—eyecare professionals (ECPs), retailers, and most importantly their patients and customers,” stated Lenski. The OcuDoc Team targets delivery of its prototype device for specific market testing in the second quarter of next year. OcuDoc Mobile aims to be the first and only standalone smartphone app that can provide accurate, fast, objective autorefraction and Telerefraction, all without the need for additional equipment. In the United States and other regulated markets, ECPs and retailers will be able to use OcuDoc Mobile as their everyday autorefractor and send the app for patient and caregiver utilization at home, with results delivered back to the ECP. In less-regulated markets worldwide, OcuDoc Mobile will help elevate the world’s emerging middle class by providing an objective, accessible, and low-cost solution for vision screening and diagnosis to the billions who lack access to effective care.
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