U.S. Commercial Service Launches Trade Show Booth Staffing Program

In order to help U.S. exhibitors affected by COVID-19 related travel restrictions, the U.S. Commercial Service in Düsseldorf has launched the “Trade Show Booth Staffing Program” for the upcoming trade fairs Caravan Salon, Medica, CompaMed, Valve World Expo, and wire/Tube held at the fairgrounds in Düsseldorf, Germany.
 
Corporate travel policies, government restrictions, and quarantine requirements have made participation at trade fairs increasingly complex. If U.S. exhibitors cannot staff their booth but want to keep their brand positioned internationally and not miss business opportunities, the U.S. Commercial Service will find, train, and monitor professional representatives at trade fairs in Düsseldorf. Their office has a history of hiring articulate, motivated professionals to assist companies, explain product details, and collect business contact information from current and future business partners at trade fairs.
 
The U.S. Commercial Service staff will meet individually (virtually or in-person) with the representative to ensure quality standards; train on proper business contact etiquette; discuss the exhibiting firm’s products; and review trade fair schedule and administrative matters

They will also visit the representative at least once during the trade fair; check-in with the representative at the beginning/end of each trade fair day; collect business cards from the representative on the last day of the show; discuss any key interactions; flag contacts for follow-up; and scan business cards and send them to the home office.
 
Find more info about the trade show staffing support program here.