Toshiba Names Director of Ultrasound Business Unit

Toshiba America Medical Systems Inc. has named a new director of its Ultrasound Business unit.

Maria Piazza now is responsible for developing and implementing strategic marketing plans that drive growth and profitability for the business unit. She also will work closely with the Global Business Unit at Toshiba Medical Systems Corporation to communicate the needs and requirements of the U.S. market.

“We are confident that Piazza’s leadership will continue the momentum of the Ultrasound Business Unit, which has grown significantly in recent years and continues to introduce innovative technologies like the Aplio Platinum Series,” said Calum Cunningham, vice president, Marketing and Strategic Business Development, at Toshiba.

Prior to joining Toshiba, Piazza held many senior marketing and business leader positions. She has served in several roles including CMO, global advertising and promotions director, global marketing operations director and MR global product marketing manager, driving strategies for product development and marketing programs across GE Healthcare’s Global Businesses and Regions.

Piazza graduated from the State University of New York at Buffalo with a bachelor of science degree in electrical engineering, and she has a master’s degree in marketing and organizational development from Syracuse University – Martin J. Whitman School of Management.

Headquartered in Tustin, Calif., Toshiba America Medical Systems markets, sells, distributes and services radiology and cardiovascular systems, including CT, magnetic resonance (MR), ultrasound, X-ray and cardiovascular equipment, and coordinates clinical diagnostic imaging research for all modalities in the United States.

Toshiba Medical Systems Corporation provides medical diagnostic imaging systems and comprehensive medical solutions, such as CT, X-ray and vascular, ultrasound, nuclear medicine and MRI systems, as well as information systems for medical institutions. Toshiba Medical Systems Corporation is a wholly owned subsidiary of Toshiba, a Fortune 500 company that employs more than 200,000 people. Its annual sales top 6.5 trillion yen ($63 billion).