AirWare Labs Adds to Executive Team

Scottsdale, Ariz.-based AirWare Labs Corporation has grown its executive team significantly, adding a new chief operating officer, director of marketing, director of quality, and the essential position in 2014, a director of social media.

Lorrie Henderson, Ph.D., has joined the respiratory device company as chief operating officer. In this role, Henderson will work to further the business strategy and increase brand awareness, profitability and shareholder value globally. He brings over 25 years of leadership experience in the field of healthcare and behavioral health. Hernderson earned his bachelor’s degree from Florida Atlantic University, his master’s degree from Florida International University, a Ph.D. from Barry University in Florida and an MBA, summa cum laude, from Jones International University.

Chase Herschman has been named the director of marketing. Herschman’s responsibilities include building brand and consumer awareness of the Air line of products. He joined AirWare Labs in 2013 after seeking to market his own nasal filter product. He graduated from Indiana University with a degree in sports marketing and management in 2008.
Michael L. Doll, new director of quality, has been developing successful products and business opportunities for over 30 years. Doll helped developed the initial vision, definition and refinement of the AirWare Labs nasal dilator and has been an integral part of the organization since 2004. He graduated from University of Colorado with a BS in mechanical engineering in 1985.

Andy Shore, new director of social media, brings extensive social networking and copywriting skill to AirWare Labs. Shore will focus on delivering quality content to AirWare Labs’ social media platforms to increase engagement with and awareness of the Air brand and product line. He graduated from Indiana University with a degree in journalism.

“Our new management team demonstrates AirWare Labs’ commitment to being an industry-leading organization,” said Jeffrey Rassás, president and CEO of AirWare Labs. “With these key additions we are poised to build on the momentum we’ve created over the past year.”

The respiratory device company also recently announced a licensing agreement with Breathe Active LLC for Breathe’s various breathing and headache treatment devices.