OraSure Hires new Salesand Marketing Executive OraSure Technologies Inc. has added a sales and ma

OraSure Hires new Salesand Marketing Executive

OraSure Technologies Inc. has added a sales and marketing veteran to its executive team.

The Bethlehem, Pa.-based company hired Tony Zezzo as executive vice president, marketing and sales. He started with the firm on Jan. 3.

In his new role, Zezzo oversees OraSure’s global marketing and sales operations, including the domestic and international sales teams for the company’s infectious disease and substance abuse businesses as well as marketing and client services/customer care. He reports to OraSure President and CEO Douglas A. Michels.

Zezzo has nearly 30 years of experience in the diagnostics industry. He most recently worked for the Ortho-Clinical Diagnostics division of New Brunswick, N.J.-based Johnson & Johnson (J&J), where as vice president of North American sales and marketing, he supervised U.S. and Canadian sales and marketing efforts. Zezzo joined J&J in 1985; his responsibilities gradually have increased over the last 26 years, and his positions have required him to work with both the domestic and international markets.

Zezzo’s first task at J&J’s Ortho Diagnostics division was to increase sales in its global blood screening and blood bank businesses. In 1994, he became executive director of J&J’s Health Care Systems, where he led sales and marketing efforts in the managed care market. Zezzo returned to the Ortho Diagnostics division in 1996 to assume the role of executive director, marketing and sales for its AIDS/Hepatitis unit. Three years later, Zezzo was named vice president of sales and marketing for all of the Ortho Diagnostics division’s businesses in the United States, Canada and Latin America.

A Grove City College graduate, Zezzo belongs to the American Association of Blood Banks and is a board member at the National Blood Foundation.

“Tony brings a tremendous depth of experience in the diagnostics business in both domestic and international markets. He is a proven sales and marketing executive who will ensure that we continue to build upon our leadership position in the markets we serve,” Michels said in a news release announcing the new hire.

OraSure Technologies develops, manufactures and markets oral fluid specimen collection devices, diagnostic products including immunoassays as well as other in vitro diagnostic tests and medical devices. The company claims to be the leading supplier of oral-fluid testing solutions for substance abuse drugs and the detection of HIV antibodies.