Fort Wayne Metals Retools its Image

A state-of-the-art new Nitinol melting facility, expanded capabilities and a foundation as a solutions-based company are all helping drive home the launch of Fort Wayne Metals’ new brand identity.

The identity features an updated logo and tagline, “Turning knowledge into solutions,” emphasizing the company’s 40-plus-year history as a provider of alloys and wire-based products.

“For more than 40 years, Fort Wayne Metals has been a company focused on more than just commodities,” said Scott Glaze, CEO of the Fort Wayne, Ind.-based firm. “Our success, our growth and our reputation have all been earned through our consistent commitment to providing the highest levels of service, quality and expertise. We believe that this new brand identity better tells that story of Fort Wayne Metals, and we are confident our new Nitinol facility in Indiana will play a significant role in our future.”

The new melt facility, named Advanced Materials Development, which is nearing completion in Columbia City, Ind., is believed to be the first melt facility in the world dedicated to producing materials for the medical device industry, company officials said. It will employ a state-of-the art, custom melt process, which will improve product quality and reduce the company’s dependence on outside Nitinol sources. The facility also will be capable of melting other alloys in addition to Nitinol, including custom titanium and other high-performance alloys. The company expects to create more than 60 jobs at the new site by the end of 2013.

“This new melt facility increases the strategic stability in our supply chain and helps solidify our position as a global partner for innovation with our customers,” said Bob Myers, executive vice president and chief commercial officer of Fort Wayne Metals, said. “With proprietary technology and new, custom-designed equipment designed to specifically meet the needs of the medical device industry, our new facility is built from the ground up to provide our customers world-class and innovative solutions.”

Fort Wayne Metals officials expect Advanced Materials Development to be online and ready to begin melting by the fourth quarter of 2012, with finished material available early in 2013.