Messe Düsseldorf’s New Managing Director Provides Medica 2019 Update

For almost fifty years, MEDICA has provided a platform for companies, opinion leaders, decision makers and experts in various fields including science and research to communicate and conduct business across countries. If you want to be in top condition for taking on the challenges of tomorrow, the MEDICA trade fair is the place to go to keep track of the global medical market.
 
This year, exhibitors, visitors, and media representatives from around the globe will come together again at MEDICA, the world’s largest and leading medical trade fair, held from November 18-21, 2019 in Düsseldorf, Germany, and COMPAMED, the supplier trade fair which takes place alongside MEDICA. There will be a range of exhibitors at the trade fairs, from go-getting small companies to renowned corporations.
 
Trendsetters
MEDICA is continually developing new program elements and cooperating closely with strong partners from the professional field of medical technology to introduce new elements into the indispensable parts of the event. This is what makes MEDICA a trendsetter for the medical technology industry, an industry that is driven by innovation and needs to be creative to constantly reinvent itself.
 
For example, as early as the 1980s, MEDICA was presenting the first offers for medical practice IT and digitalization to an audience of skeptical physicians. This led to the development of MEDICA MEDIA and the MEDICA HEALTH IT FORUM as dialogue platforms, using a pioneering mix of stage programs, expert discussions, and an exhibition area.
 
For years, MEDICA has been at the forefront of providing the necessary orientation for interconnectivity in the industry, especially through the MEDICA CONNECTED HEALTHCARE FORUM and the integrated MEDICA App COMPETITION as a central pitch for the best global health app solution.
 
Year after year, digitally driven young entrepreneurs have a firmly established stage at the MEDICA START-UP PARK. The trade fair must be on the right path, because other event organizers have picked up on this idea and copied the concept.
 
Digital Health and Medical Technology Unite
As always, MEDICA 2019 is offering several new features. The thematic allocation of the halls has been completely revamped and restructured. The MEDICA segment for information and communication technology will be shifted from Hall 15 to Hall 13 so that it has a direct connection to the halls for medical technology and electromedicine (Halls 9 to 14).
 
As digitalization in medicine forges ahead at great speeds and brings about huge changes in product development and business processes, the fair had to change to fit the market and industry needs. People aren’t focusing on healthcare IT as an isolated discipline anymore. Instead, they are gravitating towards digital health, specifically as part of an overarching digital transformation. This concerns all product and sales areas, particularly the convergence of software and hardware in medical technology and electromedicine, from app-controlled wearables to units for mobile and stationary imaging to robotic systems for surgery and information systems at patients’ bedsides.  
 
The communication and information platforms, MEDICA CONNECTED HEALTHCARE FORUM and the MEDICA HEALTH IT FORUM, will be located in Hall 13, because they attract a lot of attention and are established audience magnets with sessions and presentations on all of the relevant digital healthcare trends.
 
The MEDICA START-UP PARK will also move to Hall 13, along with the big joint stand for the wearables technology show and the joint stand for the ENTSCHEIDERFABRIK. Best practice projects for digitalization of clinics will be showcased there.
 
Halls 15 to 17 are dedicated to national and international joint participations with a primary focus on medical technology and electromedicine.
 
The MEDICA ECON FORUM, organized in cooperation with the Techniker Krankenkasse (a German health insurance company) remains a firm fixture in the program as a platform for healthcare policy dialogue, as does the MEDICA TECH FORUM, which deals with market-relevant themes on high-tech trends, created in close cooperation with industry associations SPECTARIS and ZVEI.
 
Exhibitors of Laboratory Medicine will be the new Hall 1, which will be ready right on time for MEDICA 2019. The MEDICA exhibitor space for laboratory technology and diagnostics will move into Hall 1 and, as before, Hall 3, which is right next to it. The temporary lightweight halls 3a and 18, used during the construction phase from 2017 to 2018, are no longer needed. The MEDICA LABMED FORUM, with its speeches and discussions on trending topics in laboratory medicine, will also be located in Hall 1.
 
This year, for the first time ever, MEDICA will be cooperating with the renowned ‘DxPx Conference’, which marks an interesting new event for the cream of the crop in the laboratory field. At this event, which will be held at the Maritim Hotel in Düsseldorf on November 18, entrepreneurs, industry representatives, and investors with a focus on diagnostics will come together. Participants will receive a ticket for MEDICA in order to continue their business discussions in the trade fair halls and obtain information on current exhibitor innovations on the following days.
 
Everything You Need to Know
MEDICA is offering a range of topics this year to cover the complete workflow of inpatient and outpatient care and treatment in a clearly structured and to the point manner. Topics include: electromedicine and medical technology, digital health, laboratory technology and diagnostics, physiotherapy, and orthopedic technology.
 
This offer, in addition to the parallel staging of COMPAMED, ensures that this November, the entire value chain for technical medical devices, instruments, and products will take center stage at a fixed time and place. This will help medical technology manufacturers, their customers, users, and their suppliers forge partnerships and lead joint projects to success.
 
Still Part of the Program
In addition to the trade fair, the conference program is also one of the main pillars of MEDICA. The MEDICA MEDICINE + SPORTS CONFERENCE (November 20-21, 2019) on aspects of prevention and sports medicine treatment concepts as well as DiMiMed, the conference for disaster and military medicine (November 18-19, 2019) are the highlights here. These English-language conferences address an international audience and both take place at the Congress Center Düsseldorf.
 
The 42nd German Hospital Conference (November 18-21, 2019), the leading communication platform for top decision makers from hospitals, primarily addresses a German-speaking specialist audience, as does the MEDICA PHYSIO CONFERENCE. With its treatment-oriented presentations, it is geared towards a professional audience of physiotherapists, sports medicine specialists, and orthopedists (November 20-21, 2019).
 
For those people who want to stay up to date, a trip to Düsseldorf for MEDICA 2019 and COMPAMED 2019 is a must!
 
Information about MEDICA 2019: http://www.medica-tradefair.com
Information about COMPAMED 2019: http://www.compamed-tradefair.com