Brazilian Medical Technology on Display at Medica

By Brazilian Medical Devices Manufacturers Association (ABIMO) | 11.15.16

Companies showcasing innovations in hospital furniture, heart and brain prosthetics, and neonatal devices.

Think Brazil is nothing but sun, sand, samba, and soccer? Think again.

South America's largest country has more to offer than a sultry dance style and world-famous beaches (Copacabana). It also has the world's sixth-largest gross domestic product and a $4 billion medical device market, according to global medtech consultancy Emergo Group. 

"The health sector is increasingly looking for savings and efficiency in its treatments, anywhere in the world, and Brazilian companies, which have been investing in the quality of their products for years, now have all the conditions they need to meet this demand profile because our products offer an excellent cost-benefit ratio," Brazilian Medical Devices Manufacturers Association (ABIMO) Superintendent Paulo Henrique Fraccaro said.

A number of these cost-beneficial products are on display this week at Medica, held Nov. 14-17 in Düsseldorf, Germany. Forty-seven companies are showcasing their wares in the city's humongous fairgrounds, in Halls 3, 4, and 17. Among the firms making the 5,700-mile trek to Deutschland is Grupo Medical, which has developed a Gastropexia Kit comprised of a GMI percutaneous probe designed for patients subjected to temporary or permanent gastrostomy. The product provides gastric access to food and medication when the oropharyngeal pathway (middle part of the throat) is incapacitated. The anatomic fit and biocompatibility of the probe's medical-grade silicone allows for comfort, safety, and represents an improvement in the patient's quality of life, according to Grupo Medical.

Also exhibiting this year is HpBio, a developer of heart and brain prosthetics. One of the products the company is showcasing at its booth is the Smart PlC, a piece of equipment designed to monitor intracranial pressure and temperature. The device is described as a "complete micro sensor solution" that is easy to use and does not require pre-implant catheter calibration or restarting the monitoring. Returning for its 10th year at Medica, HpBio is planning to introduce its Intracranial Pressure and Temperature Monitoring Catheter to the European market next year.

IBF (Indústria Brasileira de Filmes), Latin America's top graphic art film and plate company and one of the world's four largest manufacturers of offset printing plates, is on hand at the show to peddle its portfolio of radiology and imaging diagnostic products. Since its foundation in January 1961, IBF has grown to become the market leader in Brazil for aluminum offset plates, graphic arts films and X-Rays films. The company is ISO 9001 certified for plates, films and chemicals.

The Duetto is the first Brazilian medical equipment to have hybrid functions in neonatal treatment.

Hospimetal, maker of medical-hospital furniture and equipment, is touting its adult model HM 2002 D bed this week. The bed has a removable head and footboards that are structured along the sides using polyurethane-injected material, and features digital controls via a waterproof, membrane keyboard; two digital controls along the bed rails for internal and external access; one digital control at foot of the bed for general positioning, including one-touch locking; and CPR and Trendelemburg commands.

Attendees familiar with Fanem might recognize many of the products on display, including the Duetto, the first Brazilian medical equipment to have hybrid functions in

neonatal treatment. "The Duetto's characteristics allows neonatal teams fast and easy access to the patient, reducing the amount of movement required and thus improving the treatment perspective," sales manager Braulio Sumida noted.

The Duetto has a gyrating, sliding base designed to minimize the risk of infection and contamination, and avoid the accumulation of foreign matter as well as facilitating asepsis.

Fanem is also showcasing products for intensive care, light therapy, hospital cots, and pediatric resuscitators.