Medical and Pharmaceutical Marketing (MPM)01.25.18
Reliance on digital channels to aid in decision making has become more commonplace in everything from consumer product research to critical healthcare decisions. With this in mind, MPM (Medical and Pharmaceutical Marketing) recently opened its doors to begin its work with the medical technology community. Founded by Michael Spiegler and Gennady Gomez in New York City, MPM works with medical companies that understand the ongoing shift in consumer behavior which has created new challenges and opportunities for patient and key opinion leader outreach.
Spiegler has worked for 10 years in sales roles—both in the U.S. and in Latin America, with medical device, pharmaceutical, and orthopedic companies. He felt a need for a more targeted approach toward market segmentation.
“It seemed that many companies were simply looking at physician outreach and patients were clamoring for product and procedure specific information. The online search volume really warrants companies taking a look into their current outreach strategy,” commented Spiegler.
Gomez hails from San Juan, Puerto Rico and has worked alongside large pharmaceutical and healthcare brands such as Pfizer and AstraZeneca. He is passionate about helping companies enter into the digital space when they might have previously shied away from implementing such tools.
Gomez feels that “the importance of SEO and data analysis is critical when dealing with patients who are seeking out information in your product category. The healthcare industry really stands to benefit by assisting those in need and creating a dialogue to foster better communication between patients, providers, and the companies developing these life-saving solutions.”
MPM offers digital marketing services as well as animation, SEO, web design, video, virtual and augmented reality, social media campaigns, geofencing, and conversational bots. They are excited to work alongside your marketing team in 2018.
Spiegler has worked for 10 years in sales roles—both in the U.S. and in Latin America, with medical device, pharmaceutical, and orthopedic companies. He felt a need for a more targeted approach toward market segmentation.
“It seemed that many companies were simply looking at physician outreach and patients were clamoring for product and procedure specific information. The online search volume really warrants companies taking a look into their current outreach strategy,” commented Spiegler.
Gomez hails from San Juan, Puerto Rico and has worked alongside large pharmaceutical and healthcare brands such as Pfizer and AstraZeneca. He is passionate about helping companies enter into the digital space when they might have previously shied away from implementing such tools.
Gomez feels that “the importance of SEO and data analysis is critical when dealing with patients who are seeking out information in your product category. The healthcare industry really stands to benefit by assisting those in need and creating a dialogue to foster better communication between patients, providers, and the companies developing these life-saving solutions.”
MPM offers digital marketing services as well as animation, SEO, web design, video, virtual and augmented reality, social media campaigns, geofencing, and conversational bots. They are excited to work alongside your marketing team in 2018.
