Maria Shepherd, President, Medi-Vantage02.03.21
MPO reached out to members of industry to address the following question:
What do you expect will be one significant change within medtech development and/or manufacturing as a result of the pandemic?
In response, Maria Shepherd, president of Medi-Vantage, said:
The most significant change in medtech product development is the need for hospital administrator input into product development research. Economic buyers have gained a significant edge in decision making within hospitals and ambulatory surgery centers.
For example, capital equipment budgets have been re-assigned in 2020 and throughout 2021 to support the increased IT infrastructure needs that all hospitals need to seamlessly provide clinical benefits to patients in the U.S. as well as outside the U.S. Increased IT infrastructure isn't designed to only support telehealth (although telehealth is here to stay), but rather also cybersecurity, over-use of ICU departments, increased patient monitoring, over-worked patient and provider scheduling systems, online cross-training, and contingency staffing models—this list is almost endless.
If your medical device relies on IT infrastructure (as so many medical device and digital health products do now), then you need to talk to hospital administrators about how much bandwidth they can literally give your product. If your sales representatives are having difficulty reaching clinicians with a value proposition that fits clinical workflow during COVID-19, hospital administrators are your gatekeepers. We can help you reach hospital administrators to understand their new, persistent, and evolving unmet needs.
Click here to view more Perspectives on this question.
What do you expect will be one significant change within medtech development and/or manufacturing as a result of the pandemic?
In response, Maria Shepherd, president of Medi-Vantage, said:
The most significant change in medtech product development is the need for hospital administrator input into product development research. Economic buyers have gained a significant edge in decision making within hospitals and ambulatory surgery centers.
For example, capital equipment budgets have been re-assigned in 2020 and throughout 2021 to support the increased IT infrastructure needs that all hospitals need to seamlessly provide clinical benefits to patients in the U.S. as well as outside the U.S. Increased IT infrastructure isn't designed to only support telehealth (although telehealth is here to stay), but rather also cybersecurity, over-use of ICU departments, increased patient monitoring, over-worked patient and provider scheduling systems, online cross-training, and contingency staffing models—this list is almost endless.
If your medical device relies on IT infrastructure (as so many medical device and digital health products do now), then you need to talk to hospital administrators about how much bandwidth they can literally give your product. If your sales representatives are having difficulty reaching clinicians with a value proposition that fits clinical workflow during COVID-19, hospital administrators are your gatekeepers. We can help you reach hospital administrators to understand their new, persistent, and evolving unmet needs.
Click here to view more Perspectives on this question.