07.27.07
Show Preview: MDDExpo 2007
In an industry where the trade show business generally is managed by revenue growth projections, the Medical Device and Design Expo (MDDExpo) is a refreshing alternative. This annual event will be held Sept. 18-19 at the Santa Clara Convention Center in Santa Clara, CA.
Launched in 2002, the MDDExpo began as a means for connecting suppliers and buyers in a then-underserved market. Since the company that initiated MDDExpo was not a trade show management company, but a medical device company whose main interest was providing a venue for education and sourcing, maximizing profit has never been a primary driver, according to the event’s creator, Beahm Designs in Campbell, CA. The event, the company said, will provide attendees and exhibitors with educational and compelling content tailored to meet their needs.
The growth rate for this event has been exponential. From the eight exhibitors at the inaugural exposition to close to 100 scheduled for this year, the MDDExpo has grown in size and reputation. In spite of the potential, the targeted focus remains consistent.
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