Royal Philips presented new approaches to health and healthcare, and the shift to health-at-home, at its virtual consumer health press event. Against the backdrop of COVID-19, the need for consumers to stay as healthy as possible is more relevant than ever. At today’s virtual event, coinciding with IFA 2020, Philips announced expansion of its consumer health portfolio with a range of innovations to help people maintain health-enhancing lifestyle routines, and digital opportunities that allow them to stay in touch with their healthcare professionals virtually now that physical doctors’ visits are limited.
 
“Confronted by the vulnerability of their health, people are increasingly focused on what’s most important to them—keeping themselves and their loved ones healthy and safe,” said Frans van Houten, CEO Royal Philips. “We are in the middle of a paradigm shift, both in terms of people’s mind-set and in terms of the way healthcare systems are digitalizing and adding telehealth services to their portfolios. With people being at home most of the time and prioritizing their health, health-at-home is key. Philips uses the latest technologies to bring intelligent, personalized solutions that allow people to manage their health in any situation.”
 
Meeting the needs of fast growing trends in health and healthcare, Philips is focusing on connected consumer health propositions that help people take care of their health at home, including tracking their own health, being in control of their data, and being able to share their data with caregivers remotely. With people increasingly worried about their health and the health of their loved ones, and some feeling afraid or anxious about visiting a doctor, dentist or hospital due to COVID-19, telehealth has gained more traction than ever before. More and more people are now actively looking for virtual ways of doing things.
 
When Access to Dentists Is Limited, Philips Helps to Maintain Good Oral Health
In today’s oral care industry, teledentistry is playing an increasingly important role. Due to COVID-19, many people have been unable to visit their dentist and dental hygienist for quite a while, yet they know that regular checkups are important to maintaining a healthy mouth and detecting potential problems at an early stage. Philips Sonicare teledentistry is now available to dentists across the United States*. By enabling dental professionals to engage with their patients virtually, dental practices can provide continuity of service with oral care advice and hygiene checks to assess common oral health issues such as gum disease, cavities, inflammation and more.
 
A healthy mouth not only means brushing properly as part of a daily routine, but also cleaning between the teeth (about 40% of our teeth’s surface area) and cleaning the tongue. With innovative connected power toothbrushes utilizing smart and sonic technology, the soon to be launched Philips Sonicare Power Flosser, and advanced tongue care solutions, people are empowered to take the best care of their mouth.
 
Philips Helps Parents (to-be) in Challenging Times
From the beginning of pregnancy through to the birth and care of newborns, Philips Avent takes prospective parents on a journey that is both beautiful and challenging. Even more challenging since regular visits to antenatal and neonatal clinics have not been easy or available. With expert advice and information that is personalized to the development stage of their baby and adapted to the current COVID-19 situation, Philips’ Pregnancy+ and Baby+ apps and in-app services actively engage parents looking for reliable information. Created in collaboration with healthcare professionals and parents, and with a combined total of close to 40 million downloads, these apps have already proven their relevance and impact.
 
Philips Avent has a broad portfolio of products and services to support young parents in taking care of their newborn babies. Its latest innovations include the Philips Avent Electric Breast Pump—a simple, fast and gentle expressing solution that mimics a baby’s natural feeding movement. Other innovations include the Avalon CL Fetal and Maternal Pod and Patch obstetrics monitoring solution to support clinicians and expectant mothers during the COVID-19 pandemic. Also new are partnerships with GlaxoSmithKline to create awareness for vaccinations, and a collaboration with Disney Music to provide free access to Disney lullabies via the Baby+ app.

*Except in Maine and Texas