Mentor Worldwide LLC, a global leader in breast aesthetics, announced the availability of its MemoryGel Xtra Breast Implants in the United States. MENTOR MemoryGel Xtra—which is being showcased at the 2017 Plastic Surgery Meeting hosted by the American Society of Plastic Surgeons (ASPS) in Orlando, Fla. (Johnson & Johnson Medical Devices Booth #523)—is the only breast implant on the market which allows for increased projection, fullness and firmness^1-3 without losing the soft, natural feel patients desire.⁴
 
"I'm excited to provide my patients with the latest breast implant option from MENTOR," said Dr. Louis Strock, American Board of Plastic Surgery, Diplomate. "MemoryGel Xtra Breast Implants offer a rare combination of a more tight feel while maintaining an overall natural softness."
 
In a recent blinded brand comparison, nine out of 10 consumers chose MemoryGel Xtra implants as feeling more like natural (or real) breasts.^4,5 Surgeons also chose MemoryGel Xtra implants as a product they would use more often at their practice.⁶
 
"For more than 30 years, approximately 5 million women have chosen MENTOR breast implants as a safe and reliable option to achieve their desired outcome," said Dr. John Canady, Franchise Medical Leader, Johnson & Johnson Medical Devices. "We're always looking for ways to advance our products and meet the ever-evolving needs of our patients. The meaningful innovation of MemoryGel Xtra not only increases options for patients but also reinforces the MENTOR global leadership position in breast aesthetics."
 
MENTOR MemoryGel Xtra breast implants were approved by the U.S. Food & Drug Administration in April 2017.
 
MENTOR also recently launched the ARTOURA Breast Tissue Expander line with a smooth shell in July 2017throughout the U.S. This new option provides an alternative for surgeons who may prefer a smooth tissue expander.
 
References
¹When compared to MemoryGel Breast Implants
²Product Dimensions for MemoryGel and MemoryGel Xtra Breast Implants
³Mentor R&D Compression Benchtop Testing - July 2017
⁴In-person consumer survey with 452 respondents. Mentor Consumer Preference Market Research Report - July 2017
⁵Head-to-head blinded in-person tabletop product comparison (MemoryGel Xtra vs. Inspira Responsive vs. Inspira Cohesive) with 452 respondents
⁶Head-to-head in-person tabletop product comparison (MemoryGel Xtra vs. Inspira Responsive vs. Inspira Cohesive) with 79 surgeons.  Mentor Surgeon Preference Market Research Report - July 2017