Christine Lacroix studied international business administration at Aachen University of Applied Sciences (Germany) and Coventry University (UK). Since 2001, she has been responsible for all activities related to the Plagiarius negative award at Aktion Plagiarius e.V. Her work focuses on press and public relations—from the Plagiarius competition to international exhibitions and lectures to newsletters and social media—as well as advising affected companies on combating product and brand piracy and developing intellectual property strategies. In addition, she is responsible for the concept and development of the Plagiarius Museum, which opened in 2007 in Solingen.