For years, companies have been challenged to develop products with a broad yet highly-personalized appeal. Mini Coopers, Android phones, custom M&M candies, and Nike ID sneakers are just some examples of customers being able to customize products to fit their lifestyle.
Companies are embracing personalization for the financial rewards it bares. According to Forrester, “The level and quality of personalized experiences will be a key determinant in who wins mindshare and share of wallet.”
For many companies in the engineer-to-order or build-to-order industries – such as high-tech manufacturing, automotive equipment, and specialty foods – mass-customized products are irrelevant. Their products are made for just a single customer. When it comes to developing a single product for a single customer, how companies build products varies significantly from the development of mass-produced products. Holding focus groups, collecting ideas from thousands of customers, and balancing priorities across multiple customers is unnecessary when there’s just a single customer with defined requirements.
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For many companies in the engineer-to-order or build-to-order industries – such as high-tech manufacturing, automotive equipment, and specialty foods – mass-customized products are irrelevant. Their products are made for just a single customer. When it comes to developing a single product for a single customer, how companies build products varies significantly from the development of mass-produced products. Holding focus groups, collecting ideas from thousands of customers, and balancing priorities across multiple customers is unnecessary when there’s just a single customer with defined requirements.
DOWNLOAD TO LEARN MORE